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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20250910T070105
CREATED:20250127T211001Z
LAST-MODIFIED:20250127T221223Z
UID:10000265-1737964800-1769533200@www.iaee.com
SUMMARY:Event Marketing: On-Demand
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omnichannel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/event-marketing-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20250910T070105
CREATED:20250127T211525Z
LAST-MODIFIED:20250127T221501Z
UID:10000266-1737964800-1769533200@www.iaee.com
SUMMARY:Event Operations: On-Demand
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/event-operations-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20250910T070105
CREATED:20250127T212528Z
LAST-MODIFIED:20250127T221607Z
UID:10000267-1737964800-1769533200@www.iaee.com
SUMMARY:Exhibition and Event Sales: On-Demand
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nDescribe the exhibition sales process\nIdentify and describe the key steps in the sales cycle\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nUnderstand partnership and sponsorship sale processes\nExplain the importance of providing stakeholders with measurable Return on Investment (ROI)\nExplain what is involved in creating an international sales strategy\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/exhibition-and-event-sales-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20250910T070105
CREATED:20250127T213203Z
LAST-MODIFIED:20250127T221800Z
UID:10000268-1737964800-1769533200@www.iaee.com
SUMMARY:Facilities and Site Selection: On-Demand
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/facilities-and-site-selection-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20250910T070105
CREATED:20250127T213544Z
LAST-MODIFIED:20250127T221957Z
UID:10000269-1737964800-1769533200@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts: On-Demand
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management  \n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles  \n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts  \n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20250910T070105
CREATED:20250127T213913Z
LAST-MODIFIED:20250127T222054Z
UID:10000270-1737964800-1769533200@www.iaee.com
SUMMARY:Floor Plan Development: On-Demand
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/floor-plan-development-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_floor-plan-development.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20250910T070105
CREATED:20250127T214219Z
LAST-MODIFIED:20250127T220946Z
UID:10000271-1737964800-1769533200@www.iaee.com
SUMMARY:Housing and Registration Management: On-Demand
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/housing-and-registration-management-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20250910T070105
CREATED:20250127T214927Z
LAST-MODIFIED:20250127T221722Z
UID:10000273-1737964800-1769533200@www.iaee.com
SUMMARY:Selecting Service Contractors: On-Demand
DESCRIPTION:A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate\, source\, and contract for the services and products needed to produce a successful event. \nAfter completing this course\, the participant should be able to: \n\nExplain the role and responsibilities of the official service contractor (OSC)\nIdentify the purpose and types of specialty contractors\nExplain the role and responsibilities of an exhibitor-appointed contractor (EAC)\nDetermine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process\nDiscuss the importance of identifying who handles what service and how this can impact services or costs\nArticulate how local labor regulations impact events\, including labor rights and labor laws\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/selecting-service-contractors-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_selecting-service-contractors.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250911T083000
DTEND;TZID=America/Chicago:20250911T143000
DTSTAMP:20250910T070105
CREATED:20250103T202440Z
LAST-MODIFIED:20250103T202440Z
UID:10000220-1757579400-1757601000@www.iaee.com
SUMMARY:Exhibition and Event Sales - Virtual
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nDescribe the exhibition sales process\nIdentify and describe the key steps in the sales cycle\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nUnderstand partnership and sponsorship sale processes\nExplain the importance of providing stakeholders with measurable Return on Investment (ROI)\nExplain what is involved in creating an international sales strategy\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-virtual-2-11sept25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250918T083000
DTEND;TZID=America/Chicago:20250918T143000
DTSTAMP:20250910T070105
CREATED:20250103T202915Z
LAST-MODIFIED:20250103T202915Z
UID:10000221-1758184200-1758205800@www.iaee.com
SUMMARY:Security\, Risk and Crisis Management - Virtual
DESCRIPTION:Risk management is a continuing process that identifies\, analyzes\, evaluates\, and addresses exposures and monitors’ risk. This involves evaluating the security needs for an event and if a crisis should occur\, having a crisis management team in place to manage it. \nAfter completing this course\, the participant should be able to: \nPART ONE: Security \n\nList security components of site selection\nIdentify the security needs of exhibitions and events\nIdentify essential elements of a request for proposal for a security vendor\nEvaluate security requests for proposal responses to hire a competent security contractor\n\nPART TWO: Risk Management \n\nExplain the principles of risk management as related to insurance coverage\nList types of events and exhibition insurance\nExplain the concept of event cancellation insurance\nGeneralize the importance of requiring certificates of insurance from exhibitors\nExplore the concept of protecting against losses\n\nPART THREE: Crisis Management \n\nDefine a crisis and understand how to prepare for a variety of crises\nDevelop the basics of a crisis management plan\nIdentify various types of threats\nIdentify evaluation procedures for a crisis management plan
URL:https://www.iaee.com/event/security-risk-and-crisis-management-virtual-18sept25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_security-risk-and-crisis-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250923T083000
DTEND;TZID=America/Chicago:20250923T143000
DTSTAMP:20250910T070105
CREATED:20250103T203852Z
LAST-MODIFIED:20250103T203852Z
UID:10000222-1758616200-1758637800@www.iaee.com
SUMMARY:Facilities and Site Selection - Virtual
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/facilities-and-site-selection-virtual-23sept25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250925T080000
DTEND;TZID=America/Chicago:20250925T163000
DTSTAMP:20250910T070105
CREATED:20250825T204557Z
LAST-MODIFIED:20250825T204557Z
UID:10000396-1758787200-1758817800@www.iaee.com
SUMMARY:Exhibit Sales Roundtable (ESR)
DESCRIPTION:Description:     \nExhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives\, managers and professionals responsible for exhibit and sponsorship sales. If there’s a better way to sell exhibit space and sponsorships\, your peers will share it at ESR. A select group of no more than 30 professionals will participate in guided discussions\, facilitated networking\, and information sharing. Every ESR client takes away action-ready tactics\, proprietary data\, and insights for finding prospects and earning customers. \nMake valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts. In good times and bad\, organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership. \nLocation:         Virginia Tech Executive Briefing Center\, Arlington\, VA \nCredits:           Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/exhibit-sales-roundtable-esr-25sept25/
LOCATION:Virginia Tech Executive Briefing Center\, Arlington\, VA\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251006T083000
DTEND;TZID=America/Los_Angeles:20251006T150000
DTSTAMP:20250910T070105
CREATED:20250410T152539Z
LAST-MODIFIED:20250410T152539Z
UID:10000340-1759739400-1759762800@www.iaee.com
SUMMARY:Exhibition and Event Sales
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nDescribe the exhibition sales process\nIdentify and describe the key steps in the sales cycle\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nUnderstand partnership and sponsorship sale processes\nExplain the importance of providing stakeholders with measurable Return on Investment (ROI)\nExplain what is involved in creating an international sales strategy\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Pacific Time. \nInstructor: Melanie Mathis\, CEM \nLocation: Mandalay Bay Convention Center\, Las Vegas\, NV \nFee: $299 for members; $299 for non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-06oct25/
LOCATION:Mandalay Bay Convention Center\, 3950 South Las Vegas Boulevard\, Las Vegas\, NV\, 89119\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251007T083000
DTEND;TZID=America/Chicago:20251007T143000
DTSTAMP:20250910T070105
CREATED:20250103T205613Z
LAST-MODIFIED:20250103T205613Z
UID:10000224-1759825800-1759847400@www.iaee.com
SUMMARY:Strategic Planning and Management - Virtual
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS \n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES \n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS \n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/strategic-planning-and-management-virtual-07oct25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_strategic-planning-and-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251016T083000
DTEND;TZID=America/Chicago:20251016T143000
DTSTAMP:20250910T070105
CREATED:20250103T210335Z
LAST-MODIFIED:20250103T210335Z
UID:10000225-1760603400-1760625000@www.iaee.com
SUMMARY:Event Operations - Virtual
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/event-operations-virtual-16oct25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251021T083000
DTEND;TZID=America/Chicago:20251021T143000
DTSTAMP:20250910T070105
CREATED:20250103T204924Z
LAST-MODIFIED:20250122T195621Z
UID:10000223-1761035400-1761057000@www.iaee.com
SUMMARY:Housing and Registration Management - Virtual
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/housing-and-registration-management-virtual-21oct25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251023T080000
DTEND;TZID=America/Chicago:20251023T170000
DTSTAMP:20250910T070105
CREATED:20250825T204938Z
LAST-MODIFIED:20250825T204938Z
UID:10000397-1761206400-1761238800@www.iaee.com
SUMMARY:Attendee Acquisition Roundtable (AAR)
DESCRIPTION:Description:     \nAttendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives\, managers\, and marketing specialists who walk the walk. \nAAR’s facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization\, your event\, and your career. \nLocation:         Virginia Tech Executive Briefing Center\, Arlington\, VA \nCredits:           Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/attendee-acquisition-roundtable-aar-23oct25/
LOCATION:Virginia Tech Executive Briefing Center\, Arlington\, VA\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251028T083000
DTEND;TZID=America/Chicago:20251028T143000
DTSTAMP:20250910T070105
CREATED:20250103T210758Z
LAST-MODIFIED:20250103T210758Z
UID:10000226-1761640200-1761661800@www.iaee.com
SUMMARY:Event Marketing - Virtual
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omnichannel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/event-marketing-virtual-28oct25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251106T083000
DTEND;TZID=America/Chicago:20251106T143000
DTSTAMP:20250910T070105
CREATED:20250103T211059Z
LAST-MODIFIED:20250103T211059Z
UID:10000227-1762417800-1762439400@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts - Virtual
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management  \n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles  \n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts  \n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-virtual-06nov25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251111T083000
DTEND;TZID=America/Chicago:20251111T143000
DTSTAMP:20250910T070105
CREATED:20250103T211715Z
LAST-MODIFIED:20250103T211715Z
UID:10000228-1762849800-1762871400@www.iaee.com
SUMMARY:Selecting Service Contractors - Virtual
DESCRIPTION:A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate\, source\, and contract for the services and products needed to produce a successful event. \nAfter completing this course\, the participant should be able to: \n\nExplain the role and responsibilities of the official service contractor (OSC)\nIdentify the purpose and types of specialty contractors\nExplain the role and responsibilities of an exhibitor-appointed contractor (EAC)\nDetermine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process\nDiscuss the importance of identifying who handles what service and how this can impact services or costs\nArticulate how local labor regulations impact events\, including labor rights and labor laws\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/selecting-service-contractors-virtual-11nov25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_selecting-service-contractors.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251111T083000
DTEND;TZID=America/New_York:20251111T163000
DTSTAMP:20250910T070105
CREATED:20250710T153155Z
LAST-MODIFIED:20250723T152245Z
UID:10000382-1762849800-1762878600@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management\n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles\n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts\n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nLocation: Beanfield Centre/Automotive Building\, Toronto\, ON Canada \nFee: CAEM/IAEE member rate – $325; Non-member rate – $550 \nThis course is offered by CAEM in partnership with IAEE.
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-11nov25/
LOCATION:Beanfield Centre/Automotive Building\, Toronto\, ON Canada\, 105 Princes' Boulevard\, Toronto\, ON\, M6k 3c3\, Canada
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251112T083000
DTEND;TZID=America/New_York:20251112T163000
DTSTAMP:20250910T070105
CREATED:20250710T160733Z
LAST-MODIFIED:20250723T152244Z
UID:10000383-1762936200-1762965000@www.iaee.com
SUMMARY:Event Operations
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nLocation: Beanfield Centre/Automotive Building\, Toronto\, ON Canada \nFee: CAEM/IAEE member rate – $325; Non-member rate – $550 \nThis course is offered by CAEM in partnership with IAEE.
URL:https://www.iaee.com/event/event-operations-12nov25/
LOCATION:Beanfield Centre/Automotive Building\, Toronto\, ON Canada\, 105 Princes' Boulevard\, Toronto\, ON\, M6k 3c3\, Canada
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251118T083000
DTEND;TZID=America/Chicago:20251118T143000
DTSTAMP:20250910T070105
CREATED:20250103T212605Z
LAST-MODIFIED:20250103T212605Z
UID:10000229-1763454600-1763476200@www.iaee.com
SUMMARY:Floor Plan Development - Virtual
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/floor-plan-development-virtual-18nov25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_floor-plan-development.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251208
DTEND;VALUE=DATE:20251211
DTSTAMP:20250910T070105
CREATED:20240523T153421Z
LAST-MODIFIED:20250213T014243Z
UID:10000080-1765152000-1765411199@www.iaee.com
SUMMARY:Expo! Expo! 2025
DESCRIPTION:
URL:https://www.iaee.com/event/expo-expo-2025-0911dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/backup-EE2024_SOCIAL-LA-Promo-Graphics-2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20250910T070105
CREATED:20250417T155941Z
LAST-MODIFIED:20250612T213521Z
UID:10000350-1765182600-1765206000@www.iaee.com
SUMMARY:Exhibitor Relations - On Location at Expo! Expo!
DESCRIPTION:Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer\, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems\, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders. \nAfter completing this course\, the participant should be able to: \n\nAccurately identify all stakeholder groups and their role in the exhibitions industry\nDescribe what elements of an RFP can be negotiated and how those choices may impact the exhibitors\, both positively and negatively\nExplain the current pain points for exhibitors\, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders\nDescribe the differences between show rules\, union rules and venue rules\nExplain the importance of communicating with and resolving issues for exhibitors\, including identifying practical systems\, processes and solutions to address these situations\nSet sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors\nDevelop and implement DE&I initiatives to create an inclusive experience\nRecall a range of technology and understand how to use it effectively\nSupport exhibitors in calculating ROI through the use of data and metrics\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibitor-relations-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibitor-relations-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20250910T070105
CREATED:20250417T161128Z
LAST-MODIFIED:20250612T213631Z
UID:10000351-1765182600-1765206000@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events - On Location at Expo! Expo!
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that drive deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-on-location-at-expo-expo-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20250910T070105
CREATED:20250417T161822Z
LAST-MODIFIED:20250612T213724Z
UID:10000352-1765182600-1765206000@www.iaee.com
SUMMARY:Housing and Registration Management - On Location at Expo! Expo!
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/housing-and-registration-management-on-location-at-expo-expo-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20250910T070105
CREATED:20250417T230903Z
LAST-MODIFIED:20250612T213822Z
UID:10000353-1765182600-1765206000@www.iaee.com
SUMMARY:Exhibition and Event Sales - On Location at Expo! Expo!
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nIdentify and describe the key steps in the sales cycle\nDescribe the exhibition sales process\nUnderstand partnership and sponsorship sale process\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nDevelop an international sales strategy\nExplain the importance of providing exhibitors\, partners\, and sponsors with measurable ROI\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-on-location-at-expo-expo8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261117
DTEND;VALUE=DATE:20261120
DTSTAMP:20250910T070105
CREATED:20240523T155206Z
LAST-MODIFIED:20241122T023130Z
UID:10000081-1794873600-1795132799@www.iaee.com
SUMMARY:Expo! Expo! 2026
DESCRIPTION:
URL:https://www.iaee.com/event/expo-expo-2026/
LOCATION:Baird Center\, Milwaukee\, WI\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/expo-expo-fimg.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271207
DTEND;VALUE=DATE:20271210
DTSTAMP:20250910T070105
CREATED:20240523T160111Z
LAST-MODIFIED:20241122T023223Z
UID:10000082-1828137600-1828396799@www.iaee.com
SUMMARY:Expo! Expo! 2027
DESCRIPTION:
URL:https://www.iaee.com/event/expo-expo-2027-0709dec27/
LOCATION:Ernest N. Morial Convention Center\, New Orleans\, LA\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/expo-expo-fimg.webp
END:VEVENT
END:VCALENDAR