{"events":[{"id":29051,"global_id":"www.iaee.com?id=29051","global_id_lineage":["www.iaee.com?id=29051"],"author":"19","status":"publish","date":"2025-01-03 14:24:40","date_utc":"2025-01-03 20:24:40","modified":"2025-01-03 14:24:40","modified_utc":"2025-01-03 20:24:40","url":"https:\/\/www.iaee.com\/event\/exhibition-and-event-sales-virtual-2-11sept25\/","rest_url":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/events\/29051","title":"Exhibition and Event Sales &#8211; Virtual","description":"<p>In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event \u2013 it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event\u2019s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<ul>\n<li>Describe the exhibition sales process<\/li>\n<li>Identify and describe the key steps in the sales cycle<\/li>\n<li>Explain the importance of relationship selling in the sales process<\/li>\n<li>Identify different pricing strategies<\/li>\n<li>Understand partnership and sponsorship sale processes<\/li>\n<li>Explain the importance of providing stakeholders with measurable Return on Investment (ROI)<\/li>\n<li>Explain what is involved in creating an international sales strategy<\/li>\n<\/ul>\n<p>There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time.<\/p>\n<p><strong>Fee:<\/strong> $299 for members; $440 for non-members<\/p>","excerpt":"<p>Exhibition and Event Sales &#8211; Virtual<\/p>","slug":"exhibition-and-event-sales-virtual-2-11sept25","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_exhibition-and-event-sales.webp","id":27409,"extension":"webp","width":300,"height":300,"filesize":10194,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":22339,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_exhibition-and-event-sales-150x150.png"}}},"all_day":false,"start_date":"2025-09-11 08:30:00","start_date_details":{"year":"2025","month":"09","day":"11","hour":"08","minutes":"30","seconds":"00"},"end_date":"2025-09-11 14:30:00","end_date_details":{"year":"2025","month":"09","day":"11","hour":"14","minutes":"30","seconds":"00"},"utc_start_date":"2025-09-11 13:30:00","utc_start_date_details":{"year":"2025","month":"09","day":"11","hour":"13","minutes":"30","seconds":"00"},"utc_end_date":"2025-09-11 19:30:00","utc_end_date_details":{"year":"2025","month":"09","day":"11","hour":"19","minutes":"30","seconds":"00"},"timezone":"America\/Chicago","timezone_abbr":"CDT","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"https:\/\/learn.iaee.com\/products\/exhibition-and-event-sales-virtual-class-91125","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":3,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":115,"filter":"raw","id":3,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"CEM Virtual","slug":"cem-virtual","term_group":0,"term_taxonomy_id":10124,"taxonomy":"tribe_events_cat","description":"","parent":3,"count":50,"filter":"raw","id":10124,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10124","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3"}},{"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":10128,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":265,"filter":"raw","id":10128,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10128","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":9511,"taxonomy":"post_tag","description":"","parent":0,"count":213,"filter":"raw","id":9511,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags\/9511","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":28099,"author":"19","status":"publish","date":"2024-06-27 08:31:30","date_utc":"2024-06-27 13:31:30","modified":"2024-06-27 08:31:30","modified_utc":"2024-06-27 13:31:30","url":"https:\/\/www.iaee.com\/venue\/virtual\/","venue":"Virtual","slug":"virtual","show_map":false,"show_map_link":false,"global_id":"www.iaee.com?id=28099","global_id_lineage":["www.iaee.com?id=28099"]},"organizer":[],"custom_fields":[],"is_virtual":false,"virtual_url":null,"virtual_video_source":""},{"id":29052,"global_id":"www.iaee.com?id=29052","global_id_lineage":["www.iaee.com?id=29052"],"author":"19","status":"publish","date":"2025-01-03 14:29:15","date_utc":"2025-01-03 20:29:15","modified":"2025-01-03 14:29:15","modified_utc":"2025-01-03 20:29:15","url":"https:\/\/www.iaee.com\/event\/security-risk-and-crisis-management-virtual-18sept25\/","rest_url":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/events\/29052","title":"Security, Risk and Crisis Management &#8211; Virtual","description":"<p>Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors&#8217; risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<p><strong>PART ONE: Security<\/strong><\/p>\n<ul>\n<li>List security components of site selection<\/li>\n<li>Identify the security needs of exhibitions and events<\/li>\n<li>Identify essential elements of a request for proposal for a security vendor<\/li>\n<li>Evaluate security requests for proposal responses to hire a competent security contractor<\/li>\n<\/ul>\n<p><strong>PART TWO: Risk Management<\/strong><\/p>\n<ul>\n<li>Explain the principles of risk management as related to insurance coverage<\/li>\n<li>List types of events and exhibition insurance<\/li>\n<li>Explain the concept of event cancellation insurance<\/li>\n<li>Generalize the importance of requiring certificates of insurance from exhibitors<\/li>\n<li>Explore the concept of protecting against losses<\/li>\n<\/ul>\n<p><strong>PART THREE: Crisis Management<\/strong><\/p>\n<ul>\n<li>Define a crisis and understand how to prepare for a variety of crises<\/li>\n<li>Develop the basics of a crisis management plan<\/li>\n<li>Identify various types of threats<\/li>\n<li>Identify evaluation procedures for a crisis management plan<\/li>\n<\/ul>","excerpt":"<p>Security, Risk and Crisis Management &#8211; 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This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor\/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<ul>\n<li>Evaluate and select a geographical location and a facility that meets the goals of the stakeholder, as well as the exhibition and\/or event<\/li>\n<li>Differentiate between the types of facilities that host exhibitions and\/or events<\/li>\n<li>Discuss the similarities and differences between U.S. and non-U.S. facilities<\/li>\n<li>Articulate the value and economic impact of the exhibition on the host city<\/li>\n<li>Identify potential revenue streams for facilities to aid in negotiations<\/li>\n<li>Discuss and apply the key components of conducting a site visit<\/li>\n<li>Gain an understanding of the essential elements required in a request for proposal (RFP)<\/li>\n<li>Discuss the importance of both strategic and operational aspects of site selection<\/li>\n<li>Identify members of the site-selection committee<\/li>\n<\/ul>\n<p>There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time.<\/p>\n<p><strong>Fee:<\/strong> $299 for members; $440 for non-members<\/p>","excerpt":"<p>Facilities and Site Selection &#8211; Virtual<\/p>","slug":"facilities-and-site-selection-virtual-23sept25","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_facilities-and-site-selection.png","id":27407,"extension":"png","width":300,"height":300,"filesize":45473,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":22521,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_facilities-and-site-selection-150x150.png"}}},"all_day":false,"start_date":"2025-09-23 08:30:00","start_date_details":{"year":"2025","month":"09","day":"23","hour":"08","minutes":"30","seconds":"00"},"end_date":"2025-09-23 14:30:00","end_date_details":{"year":"2025","month":"09","day":"23","hour":"14","minutes":"30","seconds":"00"},"utc_start_date":"2025-09-23 13:30:00","utc_start_date_details":{"year":"2025","month":"09","day":"23","hour":"13","minutes":"30","seconds":"00"},"utc_end_date":"2025-09-23 19:30:00","utc_end_date_details":{"year":"2025","month":"09","day":"23","hour":"19","minutes":"30","seconds":"00"},"timezone":"America\/Chicago","timezone_abbr":"CDT","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"https:\/\/learn.iaee.com\/products\/facilities-and-site-selection-virtual-class-92325","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":3,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":115,"filter":"raw","id":3,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"CEM Virtual","slug":"cem-virtual","term_group":0,"term_taxonomy_id":10124,"taxonomy":"tribe_events_cat","description":"","parent":3,"count":50,"filter":"raw","id":10124,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10124","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3"}},{"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":10128,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":265,"filter":"raw","id":10128,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10128","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":9511,"taxonomy":"post_tag","description":"","parent":0,"count":213,"filter":"raw","id":9511,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags\/9511","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":28099,"author":"19","status":"publish","date":"2024-06-27 08:31:30","date_utc":"2024-06-27 13:31:30","modified":"2024-06-27 08:31:30","modified_utc":"2024-06-27 13:31:30","url":"https:\/\/www.iaee.com\/venue\/virtual\/","venue":"Virtual","slug":"virtual","show_map":false,"show_map_link":false,"global_id":"www.iaee.com?id=28099","global_id_lineage":["www.iaee.com?id=28099"]},"organizer":[],"custom_fields":[],"is_virtual":false,"virtual_url":null,"virtual_video_source":""},{"id":30987,"global_id":"www.iaee.com?id=30987","global_id_lineage":["www.iaee.com?id=30987"],"author":"19","status":"publish","date":"2025-08-25 15:45:57","date_utc":"2025-08-25 20:45:57","modified":"2025-08-25 15:45:57","modified_utc":"2025-08-25 20:45:57","url":"https:\/\/www.iaee.com\/event\/exhibit-sales-roundtable-esr-25sept25\/","rest_url":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/events\/30987","title":"Exhibit Sales Roundtable (ESR)","description":"<p><strong>Description:\u00a0\u00a0\u00a0 <\/strong><\/p>\n<p>Exhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales. If there\u2019s a better way to sell exhibit space and sponsorships, your peers will share it at ESR. A select group of no more than 30 professionals will participate in guided discussions, facilitated networking, and information sharing. Every ESR client takes away action-ready tactics, proprietary data, and insights for finding prospects and earning customers.<\/p>\n<p>Make valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts. In good times and bad, organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership.<\/p>\n<p><strong>Location:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Virginia Tech Executive Briefing Center, Arlington, VA<\/p>\n<p><strong>Credits:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Eligible for 5.75 clock hours towards CEM Recertification<\/p>","excerpt":"","slug":"exhibit-sales-roundtable-esr-25sept25","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp","id":27957,"extension":"webp","width":300,"height":300,"filesize":14906,"sizes":{"medium":{"width":768,"height":768,"mime-type":"image\/png","filesize":178565,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-certification-badge-2024_1000px_cem-preferred-provider-768x768.png"},"thumbnail":{"width":480,"height":480,"mime-type":"image\/png","filesize":97121,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-certification-badge-2024_1000px_cem-preferred-provider-480x480.png"},"medium_large":{"width":768,"height":768,"mime-type":"image\/png","filesize":178565,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-certification-badge-2024_1000px_cem-preferred-provider-768x768.png"},"trp-custom-language-flag":{"width":12,"height":12,"mime-type":"image\/png","filesize":538,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-certification-badge-2024_1000px_cem-preferred-provider-12x12.png"}}},"all_day":false,"start_date":"2025-09-25 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Provider","slug":"cem-preferred-provider","term_group":0,"term_taxonomy_id":10125,"taxonomy":"tribe_events_cat","description":"","parent":3,"count":14,"filter":"raw","id":10125,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10125","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3"}},{"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":10128,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":265,"filter":"raw","id":10128,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10128","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":9511,"taxonomy":"post_tag","description":"","parent":0,"count":213,"filter":"raw","id":9511,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags\/9511","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags"}},{"name":"CEM 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13:35:33","date_utc":"2024-05-07 18:35:33","modified":"2024-07-12 15:42:27","modified_utc":"2024-07-12 20:42:27","url":"https:\/\/www.iaee.com\/organizer\/sam-lippman\/","organizer":"Sam Lippman","description":"<p><strong>Sam Lippman, President, Lippman Connects<\/strong><\/p>\n<p>Sam Lippman, President and Founder of Lippman Connects, has more than three decades of hands-on experience producing exhibitions and conventions. Prior to starting Lippman Connects, he produced international exhibitions (CES, GRAPH EXPO and PRINT) and conventions (National Computer Conference). Sam produces and facilitates Exhibition and Convention Executives Forum (ECEF), Attendee Acquisition Roundtable (AAR) Exhibit Sales Roundtable (ESR), Large Show Roundtable (LSR), Midsize Show Roundtable (MSR), and Digital Summit. Sam is also a sought-after speaker and moderator and is often quoted by the media. He is an active member of the International Association of Exhibition and Events (IAEE), Professional Convention Management Association (PCMA), and the Society of Independent Show Organizers (SISO). Sam is a relentless champion of professional development through networking, information-sharing, and the pursuit of excellence. He was presented an IAEE Merit Award for his contributions.<\/p>\n<p>&nbsp;<\/p>","slug":"sam-lippman","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/sam-lippman.webp","id":28167,"extension":"webp","width":407,"height":500,"filesize":23398,"sizes":{"thumbnail":{"width":407,"height":480,"mime-type":"image\/webp","filesize":35394,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/sam-lippman-407x480.webp"},"trp-custom-language-flag":{"width":10,"height":12,"mime-type":"image\/webp","filesize":152,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/sam-lippman-10x12.webp"}}},"global_id":"www.iaee.com?id=27055","global_id_lineage":["www.iaee.com?id=27055"]}],"custom_fields":[],"is_virtual":false,"virtual_url":null,"virtual_video_source":""},{"id":29667,"global_id":"www.iaee.com?id=29667","global_id_lineage":["www.iaee.com?id=29667"],"author":"19","status":"publish","date":"2025-04-10 10:25:39","date_utc":"2025-04-10 15:25:39","modified":"2025-04-10 10:25:39","modified_utc":"2025-04-10 15:25:39","url":"https:\/\/www.iaee.com\/event\/exhibition-and-event-sales-06oct25\/","rest_url":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/events\/29667","title":"Exhibition and Event Sales","description":"<p>In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event \u2013 it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event\u2019s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<ul>\n<li>Describe the exhibition sales process<\/li>\n<li>Identify and describe the key steps in the sales cycle<\/li>\n<li>Explain the importance of relationship selling in the sales process<\/li>\n<li>Identify different pricing strategies<\/li>\n<li>Understand partnership and sponsorship sale processes<\/li>\n<li>Explain the importance of providing stakeholders with measurable Return on Investment (ROI)<\/li>\n<li>Explain what is involved in creating an international sales strategy<\/li>\n<\/ul>\n<p>There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 3:00pm Pacific Time.<\/p>\n<p><strong>Instructor<\/strong>: Melanie Mathis, CEM<\/p>\n<p><strong>Location<\/strong>: Mandalay Bay Convention Center, Las Vegas, NV<\/p>\n<p><strong>Fee:<\/strong> $299 for members; $299 for non-members<\/p>","excerpt":"<p>Exhibition and Event Sales<\/p>","slug":"exhibition-and-event-sales-06oct25","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_exhibition-and-event-sales.webp","id":27409,"extension":"webp","width":300,"height":300,"filesize":10194,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":22339,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_exhibition-and-event-sales-150x150.png"}}},"all_day":false,"start_date":"2025-10-06 08:30:00","start_date_details":{"year":"2025","month":"10","day":"06","hour":"08","minutes":"30","seconds":"00"},"end_date":"2025-10-06 15:00:00","end_date_details":{"year":"2025","month":"10","day":"06","hour":"15","minutes":"00","seconds":"00"},"utc_start_date":"2025-10-06 15:30:00","utc_start_date_details":{"year":"2025","month":"10","day":"06","hour":"15","minutes":"30","seconds":"00"},"utc_end_date":"2025-10-06 22:00:00","utc_end_date_details":{"year":"2025","month":"10","day":"06","hour":"22","minutes":"00","seconds":"00"},"timezone":"America\/Los_Angeles","timezone_abbr":"PDT","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"https:\/\/learn.iaee.com\/products\/exhibition-and-event-sales-imex-america-10625","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":3,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":115,"filter":"raw","id":3,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"CEM On-Location","slug":"cem-on-location","term_group":0,"term_taxonomy_id":10127,"taxonomy":"tribe_events_cat","description":"","parent":3,"count":49,"filter":"raw","id":10127,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10127","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3"}},{"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":10128,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":265,"filter":"raw","id":10128,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10128","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":9511,"taxonomy":"post_tag","description":"","parent":0,"count":213,"filter":"raw","id":9511,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags\/9511","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":29670,"author":"19","status":"publish","date":"2025-04-10 10:25:39","date_utc":"2025-04-10 15:25:39","modified":"2025-04-10 10:25:39","modified_utc":"2025-04-10 15:25:39","url":"https:\/\/www.iaee.com\/venue\/mandalay-bay-convention-center\/","venue":"Mandalay Bay Convention Center","slug":"mandalay-bay-convention-center","address":"3950 South Las Vegas Boulevard","city":"Las Vegas","country":"United States","state":"NV","zip":"89119","stateprovince":"NV","show_map":true,"show_map_link":true,"global_id":"www.iaee.com?id=29670","global_id_lineage":["www.iaee.com?id=29670"]},"organizer":[{"id":27028,"author":"19","status":"publish","date":"2024-05-07 11:14:31","date_utc":"2024-05-07 16:14:31","modified":"2024-05-07 11:14:31","modified_utc":"2024-05-07 16:14:31","url":"https:\/\/www.iaee.com\/organizer\/melanie-mathis-cem\/","organizer":"Melanie Mathis, CEM","description":"<p><strong>Melanie Mathis, CEM, Customer Service Manager, ConvExx<\/strong><\/p>\n<p>Melanie Mathis, CEM is the Customer Service Manager at ConvExx. Her duties include hiring, training, and management of the customer service team as well as registration management for the company owned trade events. In addition to her duties, she has also been a guest lecturer at UNLV for their Tourism and Hospitality degree program. She received her B.A. in Political Science from the University of Southern California.<\/p>\n<p>Melanie is a young professional and is an avid believer in the CEM program and advancing YPs in the industry. She is currently a member of the IAEE CEM Commission and the Marketing &amp; Communications Committee for the Southwest Chapter of IAEE.<\/p>","slug":"melanie-mathis-cem","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/Melanie-Mathis-Photo-scaled-e1687443616555-200x265-1.webp","id":27029,"extension":"webp","width":200,"height":265,"filesize":4014,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/jpeg","filesize":4420,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/Melanie-Mathis-Photo-scaled-e1687443616555-200x265-1-150x150.jpg"}}},"global_id":"www.iaee.com?id=27028","global_id_lineage":["www.iaee.com?id=27028"]}],"custom_fields":[],"is_virtual":false,"virtual_url":null,"virtual_video_source":""},{"id":29055,"global_id":"www.iaee.com?id=29055","global_id_lineage":["www.iaee.com?id=29055"],"author":"19","status":"publish","date":"2025-01-03 14:56:13","date_utc":"2025-01-03 20:56:13","modified":"2025-01-03 14:56:13","modified_utc":"2025-01-03 20:56:13","url":"https:\/\/www.iaee.com\/event\/strategic-planning-and-management-virtual-07oct25\/","rest_url":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/events\/29055","title":"Strategic Planning and Management &#8211; Virtual","description":"<p>In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies.\u00a0 This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<p><strong>PART ONE: DEFINE EXHIBITIONS<\/strong><\/p>\n<ul>\n<li>Use the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry<\/li>\n<li>Understand the differences between business-to-business and business-to-consumer exhibitions<\/li>\n<li>Explain the roles of the exhibition organizer, attendee and exhibitor<\/li>\n<li>Identify the purposes for corporate private exhibitions and events and understand their target audiences<\/li>\n<li>Discuss the principal ways that exhibitions can be grown<\/li>\n<\/ul>\n<p><strong>PART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES<\/strong><\/p>\n<ul>\n<li>Define strategic enterprise management (SEM)<\/li>\n<li>Compare the various models of strategic planning<\/li>\n<li>Identify and define the major components of a strategic plan<\/li>\n<li>Understand experience design principles to optimize the overall experience of stakeholders and attendees<\/li>\n<li>Understand how to incorporate principles of EDI, sustainability, and health and safety into event design<\/li>\n<li>Describe a basic strategic planning process<\/li>\n<li>Differentiate between strategic enterprise management and the strategic planning process<\/li>\n<li>Explain the benefits of strategic planning and management<\/li>\n<\/ul>\n<p><strong>PART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS<\/strong><\/p>\n<ul>\n<li>Identify the major elements in the project management process<\/li>\n<li>Demonstrate the role of project management in developing goals and objectives<\/li>\n<li>Identify the elements in a work breakdown structure<\/li>\n<li>Identify the requirements necessary to effectively manage and motivate a project management team<\/li>\n<\/ul>\n<p>There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time.<\/p>\n<p><strong>Fee:<\/strong> $299 for members; $440 for non-members<\/p>","excerpt":"<p>Strategic Planning and Management &#8211; Virtual <\/p>","slug":"strategic-planning-and-management-virtual-07oct25","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_strategic-planning-and-management.webp","id":27400,"extension":"webp","width":300,"height":300,"filesize":11172,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":24689,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_strategic-planning-and-management-150x150.png"}}},"all_day":false,"start_date":"2025-10-07 08:30:00","start_date_details":{"year":"2025","month":"10","day":"07","hour":"08","minutes":"30","seconds":"00"},"end_date":"2025-10-07 14:30:00","end_date_details":{"year":"2025","month":"10","day":"07","hour":"14","minutes":"30","seconds":"00"},"utc_start_date":"2025-10-07 13:30:00","utc_start_date_details":{"year":"2025","month":"10","day":"07","hour":"13","minutes":"30","seconds":"00"},"utc_end_date":"2025-10-07 19:30:00","utc_end_date_details":{"year":"2025","month":"10","day":"07","hour":"19","minutes":"30","seconds":"00"},"timezone":"America\/Chicago","timezone_abbr":"CDT","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"https:\/\/learn.iaee.com\/products\/strategic-planning-and-management-virtual-class-10725","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":3,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":115,"filter":"raw","id":3,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"CEM Virtual","slug":"cem-virtual","term_group":0,"term_taxonomy_id":10124,"taxonomy":"tribe_events_cat","description":"","parent":3,"count":50,"filter":"raw","id":10124,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10124","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3"}},{"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":10128,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":265,"filter":"raw","id":10128,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10128","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":9511,"taxonomy":"post_tag","description":"","parent":0,"count":213,"filter":"raw","id":9511,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags\/9511","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":28099,"author":"19","status":"publish","date":"2024-06-27 08:31:30","date_utc":"2024-06-27 13:31:30","modified":"2024-06-27 08:31:30","modified_utc":"2024-06-27 13:31:30","url":"https:\/\/www.iaee.com\/venue\/virtual\/","venue":"Virtual","slug":"virtual","show_map":false,"show_map_link":false,"global_id":"www.iaee.com?id=28099","global_id_lineage":["www.iaee.com?id=28099"]},"organizer":[],"custom_fields":[],"is_virtual":false,"virtual_url":null,"virtual_video_source":""},{"id":29056,"global_id":"www.iaee.com?id=29056","global_id_lineage":["www.iaee.com?id=29056"],"author":"19","status":"publish","date":"2025-01-03 15:03:35","date_utc":"2025-01-03 21:03:35","modified":"2025-01-03 15:03:35","modified_utc":"2025-01-03 21:03:35","url":"https:\/\/www.iaee.com\/event\/event-operations-virtual-16oct25\/","rest_url":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/events\/29056","title":"Event Operations &#8211; Virtual","description":"<p>Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his\/her team in orchestrating all of the elements.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<ul>\n<li>Identify teams for event and project timelines for key stakeholders<\/li>\n<li>Establish show rules and regulations and their enforcement on-site<\/li>\n<li>Develop a plan to manage the on-site exhibition operations<\/li>\n<li>Explain the components of on-site communications<\/li>\n<li>Identify the exhibition cycle phases<\/li>\n<li>Review the roles of the on-site exhibition team, including staff and vendors<\/li>\n<li>Evaluate the overall on-site operations<\/li>\n<li>Conduct a post-event analysis<\/li>\n<\/ul>\n<p>There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time.<\/p>\n<p><strong>Fee:<\/strong> $299 for members; $440 for non-members<\/p>","excerpt":"<p>Event Operations &#8211; Virtual<\/p>","slug":"event-operations-virtual-16oct25","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_event-operations.webp","id":27410,"extension":"webp","width":300,"height":300,"filesize":9212,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":21085,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_event-operations-150x150.png"}}},"all_day":false,"start_date":"2025-10-16 08:30:00","start_date_details":{"year":"2025","month":"10","day":"16","hour":"08","minutes":"30","seconds":"00"},"end_date":"2025-10-16 14:30:00","end_date_details":{"year":"2025","month":"10","day":"16","hour":"14","minutes":"30","seconds":"00"},"utc_start_date":"2025-10-16 13:30:00","utc_start_date_details":{"year":"2025","month":"10","day":"16","hour":"13","minutes":"30","seconds":"00"},"utc_end_date":"2025-10-16 19:30:00","utc_end_date_details":{"year":"2025","month":"10","day":"16","hour":"19","minutes":"30","seconds":"00"},"timezone":"America\/Chicago","timezone_abbr":"CDT","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"https:\/\/learn.iaee.com\/products\/event-operations-virtual-class-101625","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":3,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":115,"filter":"raw","id":3,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"CEM Virtual","slug":"cem-virtual","term_group":0,"term_taxonomy_id":10124,"taxonomy":"tribe_events_cat","description":"","parent":3,"count":50,"filter":"raw","id":10124,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10124","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3"}},{"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":10128,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":265,"filter":"raw","id":10128,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10128","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":9511,"taxonomy":"post_tag","description":"","parent":0,"count":213,"filter":"raw","id":9511,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags\/9511","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":28099,"author":"19","status":"publish","date":"2024-06-27 08:31:30","date_utc":"2024-06-27 13:31:30","modified":"2024-06-27 08:31:30","modified_utc":"2024-06-27 13:31:30","url":"https:\/\/www.iaee.com\/venue\/virtual\/","venue":"Virtual","slug":"virtual","show_map":false,"show_map_link":false,"global_id":"www.iaee.com?id=28099","global_id_lineage":["www.iaee.com?id=28099"]},"organizer":[],"custom_fields":[],"is_virtual":false,"virtual_url":null,"virtual_video_source":""},{"id":29054,"global_id":"www.iaee.com?id=29054","global_id_lineage":["www.iaee.com?id=29054"],"author":"19","status":"publish","date":"2025-01-03 14:49:24","date_utc":"2025-01-03 20:49:24","modified":"2025-01-22 13:56:21","modified_utc":"2025-01-22 19:56:21","url":"https:\/\/www.iaee.com\/event\/housing-and-registration-management-virtual-21oct25\/","rest_url":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/events\/29054","title":"Housing and Registration Management &#8211; Virtual","description":"<p>Today\u2019s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (\u201chousing\u201d) and identifying which guests will be allowed access to which portion of an event (\u201cregistration\u201d). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<ul>\n<li>Identify key elements of planning and managing registration and housing<\/li>\n<li>Describe differences between exhibitors and attendees in housing needs and booking habits<\/li>\n<li>Describe differences in registration policies and processes for exhibitors and attendees<\/li>\n<li>Evaluate housing and registration event management options<\/li>\n<li>Develop basic housing and registration planning timelines<\/li>\n<li>Demonstrate knowledge of financial and contractual commitments<\/li>\n<li>Understand how to manage housing and registration data (e.g., GDPR, data privacy, data protection, data security)<\/li>\n<\/ul>\n<p>There will be an optional 30-minute study period followed by an hour for the exam. 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Take\u00a0away\u00a0insights from executives, managers, and marketing specialists who walk the walk.<\/p>\n<p>AAR&#8217;s facilitated group\u00a0dynamic encourages lasting professional relationship-building. Develop face-to-face connections\u00a0that benefit\u00a0your organization, your event, and your career.<\/p>\n<p><strong>Location:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Virginia Tech Executive Briefing Center, Arlington, VA<\/p>\n<p><strong>Credits:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Eligible for 5.75 clock hours towards CEM 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13:35:33","date_utc":"2024-05-07 18:35:33","modified":"2024-07-12 15:42:27","modified_utc":"2024-07-12 20:42:27","url":"https:\/\/www.iaee.com\/organizer\/sam-lippman\/","organizer":"Sam Lippman","description":"<p><strong>Sam Lippman, President, Lippman Connects<\/strong><\/p>\n<p>Sam Lippman, President and Founder of Lippman Connects, has more than three decades of hands-on experience producing exhibitions and conventions. Prior to starting Lippman Connects, he produced international exhibitions (CES, GRAPH EXPO and PRINT) and conventions (National Computer Conference). Sam produces and facilitates Exhibition and Convention Executives Forum (ECEF), Attendee Acquisition Roundtable (AAR) Exhibit Sales Roundtable (ESR), Large Show Roundtable (LSR), Midsize Show Roundtable (MSR), and Digital Summit. Sam is also a sought-after speaker and moderator and is often quoted by the media. He is an active member of the International Association of Exhibition and Events (IAEE), Professional Convention Management Association (PCMA), and the Society of Independent Show Organizers (SISO). Sam is a relentless champion of professional development through networking, information-sharing, and the pursuit of excellence. He was presented an IAEE Merit Award for his contributions.<\/p>\n<p>&nbsp;<\/p>","slug":"sam-lippman","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/sam-lippman.webp","id":28167,"extension":"webp","width":407,"height":500,"filesize":23398,"sizes":{"thumbnail":{"width":407,"height":480,"mime-type":"image\/webp","filesize":35394,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/sam-lippman-407x480.webp"},"trp-custom-language-flag":{"width":10,"height":12,"mime-type":"image\/webp","filesize":152,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/sam-lippman-10x12.webp"}}},"global_id":"www.iaee.com?id=27055","global_id_lineage":["www.iaee.com?id=27055"]}],"custom_fields":[],"is_virtual":false,"virtual_url":null,"virtual_video_source":""},{"id":29057,"global_id":"www.iaee.com?id=29057","global_id_lineage":["www.iaee.com?id=29057"],"author":"19","status":"publish","date":"2025-01-03 15:07:58","date_utc":"2025-01-03 21:07:58","modified":"2025-01-03 15:07:58","modified_utc":"2025-01-03 21:07:58","url":"https:\/\/www.iaee.com\/event\/event-marketing-virtual-28oct25\/","rest_url":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/events\/29057","title":"Event Marketing &#8211; Virtual","description":"<p>Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today\u2019s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<ul>\n<li>Define marketing, explain the difference between the marketing and sales functions<\/li>\n<li>Identify the elements of a marketing plan<\/li>\n<li>Describe market segmentation, define target markets and explain how to reach global audiences<\/li>\n<li>Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment<\/li>\n<li>Explain the benefits of developing omnichannel marketing and content management strategies<\/li>\n<li>Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events<\/li>\n<li>Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns<\/li>\n<\/ul>\n<p>There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time.<\/p>\n<p><strong>Fee:<\/strong> $299 for members; $440 for non-members<\/p>","excerpt":"<p>Event Marketing &#8211; Virtual<\/p>","slug":"event-marketing-virtual-28oct25","image":{"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_event-marketing.webp","id":27411,"extension":"webp","width":300,"height":300,"filesize":9128,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":20734,"url":"https:\/\/www.iaee.com\/wp-content\/uploads\/2024\/05\/cem-badge-2024_300px_event-marketing-150x150.png"}}},"all_day":false,"start_date":"2025-10-28 08:30:00","start_date_details":{"year":"2025","month":"10","day":"28","hour":"08","minutes":"30","seconds":"00"},"end_date":"2025-10-28 14:30:00","end_date_details":{"year":"2025","month":"10","day":"28","hour":"14","minutes":"30","seconds":"00"},"utc_start_date":"2025-10-28 13:30:00","utc_start_date_details":{"year":"2025","month":"10","day":"28","hour":"13","minutes":"30","seconds":"00"},"utc_end_date":"2025-10-28 19:30:00","utc_end_date_details":{"year":"2025","month":"10","day":"28","hour":"19","minutes":"30","seconds":"00"},"timezone":"America\/Chicago","timezone_abbr":"CDT","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"https:\/\/learn.iaee.com\/products\/event-marketing-virtual-class-102825","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":3,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":115,"filter":"raw","id":3,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}},{"name":"CEM Virtual","slug":"cem-virtual","term_group":0,"term_taxonomy_id":10124,"taxonomy":"tribe_events_cat","description":"","parent":3,"count":50,"filter":"raw","id":10124,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10124","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories","up":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/3"}},{"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":10128,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":265,"filter":"raw","id":10128,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories\/10128","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"CEM","slug":"cem","term_group":0,"term_taxonomy_id":9511,"taxonomy":"post_tag","description":"","parent":0,"count":213,"filter":"raw","id":9511,"urls":{"self":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags\/9511","collection":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":{"id":28099,"author":"19","status":"publish","date":"2024-06-27 08:31:30","date_utc":"2024-06-27 13:31:30","modified":"2024-06-27 08:31:30","modified_utc":"2024-06-27 13:31:30","url":"https:\/\/www.iaee.com\/venue\/virtual\/","venue":"Virtual","slug":"virtual","show_map":false,"show_map_link":false,"global_id":"www.iaee.com?id=28099","global_id_lineage":["www.iaee.com?id=28099"]},"organizer":[],"custom_fields":[],"is_virtual":false,"virtual_url":null,"virtual_video_source":""},{"id":29058,"global_id":"www.iaee.com?id=29058","global_id_lineage":["www.iaee.com?id=29058"],"author":"19","status":"publish","date":"2025-01-03 15:10:59","date_utc":"2025-01-03 21:10:59","modified":"2025-01-03 15:10:59","modified_utc":"2025-01-03 21:10:59","url":"https:\/\/www.iaee.com\/event\/finance-budgeting-and-contracts-virtual-06nov25\/","rest_url":"https:\/\/www.iaee.com\/wp-json\/tribe\/events\/v1\/events\/29058","title":"Finance, Budgeting and Contracts &#8211; Virtual","description":"<p>Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization\u2019s return on investment.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<p><strong>PART 1 \u2013 Budget Management <\/strong><\/p>\n<ul>\n<li>Identify and define common revenue and expense sources for exhibitions and events<\/li>\n<li>Design practical fee structures for registration, exhibits, sponsorships and advertisements<\/li>\n<li>Explain basic accounting principles<\/li>\n<li>Create an exhibition or event budget<\/li>\n<\/ul>\n<p><strong>PART 2 \u2013 Accounting Principles <\/strong><\/p>\n<ul>\n<li>Identify key elements in financial statements used by the exhibition organizer<\/li>\n<li>Interpret financial statements to demonstrate the value of the exhibition<\/li>\n<li>Understand how to manage the master account<\/li>\n<li>Prepare and manage cash flow statements; manage and control cash<\/li>\n<li>Calculate return on investment (ROI)<\/li>\n<\/ul>\n<p><strong>PART 3 \u2013 Basics of Hotel and Venue Contracts <\/strong><\/p>\n<ul>\n<li>Recognize the importance of proper contracts for exhibitors, facilities and vendors<\/li>\n<li>Discuss the importance of cancellation and performance clauses<\/li>\n<li>Explain force majeure and how it may impact an exhibition<\/li>\n<li>List possible concessions and explain how they are determined<\/li>\n<li>Define the terminology in standard hotel and facility contracts<\/li>\n<li>Review provisions and clauses commonly included in hotel and facility contracts<\/li>\n<\/ul>\n<p>There will be an optional 30-minute study period followed by an hour for the exam. 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A substantial portion of the exhibition or event organizer\u2019s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event.<\/p>\n<p>After completing this course, the participant should be able to:<\/p>\n<ul>\n<li>Explain the role and responsibilities of the official service contractor (OSC)<\/li>\n<li>Identify the purpose and types of specialty contractors<\/li>\n<li>Explain the role and responsibilities of an exhibitor-appointed contractor (EAC)<\/li>\n<li>Determine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process<\/li>\n<li>Discuss the importance of identifying who handles what service and how this can impact services or costs<\/li>\n<li>Articulate how local labor regulations impact events, including labor rights and labor laws<\/li>\n<\/ul>\n<p>There will be an optional 30-minute study period followed by an hour for the exam. 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