IAEE’s Pinnacle Award honors a member who has not only excelled in their career but has fundamentally shaped the trajectory of the entire exhibitions and events industry. Last year’s recipient, Janet Sperstad, CMP-Fellow, embodies this distinction in every aspect of her remarkable three-decade journey.

Janet’s influence extends far beyond traditional industry boundaries. While many professionals focus on executing exceptional events, Janet has dedicated her career to elevating the very foundation of what industry professionals do. Her groundbreaking work with IAEE and the U.S. Department of Labor resulted in the creation of a new industry sector titled Meetings, Events and Exhibition Management, a classification that officially recognizes this industry’s unique competencies and feeds crucial data into the “Bureau of Labor Statistics’ Occupational Outlook Handbook.”

This wasn’t merely an administrative achievement; it was a pivotal moment that legitimized the exhibitions and events industry in the eyes of government agencies, educational institutions and the broader business community. Janet’s continued efforts to establish Standard Occupational Classification (SOC) codes and update the ONET system (the nation’s primary source of occupational information) demonstrate her commitment to ensuring our industry has the data infrastructure needed to thrive in an evolving economy.

As an educator, mentor and thought leader, Janet has shaped countless careers through her contributions to IAEE’s “Art of the Show Textbook.” In addition, her role as a founding Certified in Exhibition Management (CEM) Faculty member and her innovative Neuroscience of Exhibitions and Events course resulted in the first dual badge program offered through Madison College. Her historic appointment as IAEE’s first full-time Faculty Board member and her 2017 induction into the Events Industry Council (EIC) Hall of Leaders underscore her unparalleled contributions to professional development within our industry.

Janet’s commitment to professionalizing and elevating the exhibitions and events industry earned her the 2024 IAEE Pinnacle Award, which was presented to her this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, Janet shares lessons from her journey of transforming an industry from the inside out, the challenges of creating academic frameworks for a rapidly evolving field, and her vision for the next generation of exhibitions and events professionals.

Your work with IAEE led to the creation of a new industry sector as recognized by the U.S. Department of Labor: Meetings, Events and Exhibition Management. What is the significance to having government agencies recognize our industry as a distinct professional field, and what were the biggest challenges you faced in the process?

Janet: This work codified the skills and competencies of meetings, events, and exhibition professionals that are separate and distinct from hospitality and tourism:

• The U.S. Department of Labor and U.S Department of Commerce use this work as building blocks to distinguish the technical skills and competencies of exhibitions and events industry professionals today.
• This work powers the resources used by employers to classify exhibitions and events professionals, to identify the specific skills they need, and to develop relevant job descriptions.
• Academics use this work to develop competency-based learning and curriculum. High school advisors, parents, youth, and job seekers use it to explore careers.

IAEE’s involvement ensures that the exhibition competencies are included in these globally recognized tools and resources.

Our industry faces the challenge of many career entry points. Exhibitions and events work can still be an “accidental” career. People who become exhibitions and events practitioners face confusion and a lack of consensus on what it is we do as professionals – even what our industry is. And our value is often defined purely by our hospitality spend, not by the human experiences we create.

Our industry associations must have more unity and a common lexicon around who we are, the work and value exhibitions and events professionals deliver, and the knowledge, skills, and abilities exhibitions and events require. Tools and resources like what we created with the U.S. Department of Labor and Commerce help – but there is more work to be done to help our industry claim broader recognition for an economic and transformational powerhouse.

As a founding CEM Faculty member and creator of the Neuroscience of Exhibitions and Events course, how do you balance teaching theoretical concepts with the practical, fast-paced reality of our industry?

Janet: Exhibition professionals move people’s hearts and minds through the exhibition experiences they create. Understanding how people think is as important as what people think. The brain has an automatic, unconscious processing to minimize danger and maximize reward that impacts expectations, behavior, and decision-making.

Using neuroscience research on how the brain organizes and filters information allows exhibitions professionals to know what not to do at their next exhibition that negatively impacts the participants’ experience as well as how to design the events’ physical space to influence decision making and drive innovation.

I set the foundational competencies on the brain-based science of how we think, what influences our decision-making and our how our brain unconsciously organizes and responds to all stimuli. These elements that control much of human behavior. As technology dominates more our experiences, it’s more important than ever to deliver exhibition experiences that create moments of meaning, inspire creative thinking and problem solving, and foster deeper learning.

The course applies neuroscience underpinnings to real-life industry case studies and examples. I am grateful to be able to call upon my decades of experience as an exhibitions and events professional and on my masters in neuroscience and business leadership to help exhibition industry professionals and their businesses create success.

Your course was also groundbreaking as the first dual badge program through Madison College. What inspired you to explore this intersection, and how has understanding the science behind attendee behavior changed the way we should approach event design?

Janet: As a former faculty member of Madison College, I saw firsthand the value digital credentials offer to validate an individual’s knowledge and skill. The partnership between IAEE and Madison College provides participants with concrete evidence that they’ve mastered the learning outcomes of this course. Participants can search for jobs that call for knowledge and skills obtained through this class.

In your acceptance speech at Expo! Expo! in LA, you noted that you are one of five women to receive IAEE’s Pinnacle Award and spoke to the importance of representation across all communities within the industry. How would you like to see the industry excel in this endeavor?

Janet: First, just because women and other historically marginalized groups haven’t been recognized with awards doesn’t mean they haven’t been there all along, performing exceptional work.

Representation matters. If you see people who look like you, you can believe more strongly in your own ability to achieve. Having someone that you can identify with and relate to allows us to imagine possibilities, inspires us when we feel nervous, and validates what we know and can do so we can continue to build on our abilities and feel a sense of belonging with others.

Words matter. In researching award recipients – women like Jeanne Hayes, IAEE’s first Chairperson, who has a law degree when only 3% of women in the U.S. were lawyers, and Patty Barlow who set standards for exhibitions in Mexico that are still used today – words like “passionate,” “energetic,” and “enthusiastic” were used to describe these extraordinary women.

These are “soft” words that focus on personality and style, not results.  What if we used the same language of results to describe women leaders that we use for men?

Passionate becomes BRAVE
Energetic becomes VISIONARY
Enthusiastic becomes HIGH IMPACT

We all have gifts to make our world a better place. Creating a space for all to share their gifts manifests a better future of everyone in our industry.

You have witnessed tremendous changes in how exhibitions are planned and executed, especially as we experience the digital transformation. What advice do you give to young professionals entering the field today, and what skills do you think will be most critical for future industry leaders?

Janet: The key to success for anyone in any stage of their career is curiosity. We grow in the direction of the questions we ask. So, asking questions that deepen your knowledge and perspective, listening for understanding, uncovering new possibilities, and asking, “what if?” and “what else could be true?” provides more value and relevance to those we serve and do business with in creating great exhibition and event experiences.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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Scott Crawford, CEM exemplifies leadership and dedication within the exhibitions and events industry, having been an IAEE member for 23 years and currently serving as Chairperson of the IAEE Southeastern Chapter Board of Directors.

As Senior Vice President of Business Development at Global Experience Specialists (GES), Scott’s exceptional career has been marked by numerous achievements, including three Exhibition and Events Sales Leadership Awards from GES in 2005, 2006 and 2012.

Scott’s contributions to the Southeastern Chapter have been transformative as he has successfully recruited multiple new board members, expanded the chapter’s influence and played a crucial role in the 2023 Southeastern Classic – the chapter’s signature two-day educational conference. Beyond his chapter responsibilities, Scott represents the Southeastern Chapter at IAEE Chapter Leader meetings and industry events.

Scott’s commitment to professional development is evident through his Certified Exhibition Management® (CEM) designation and graduation from the prestigious IAEE Robert L. Krakoff Leadership Institute (now IAEE Leadership Institute). Scott also served on the IAEE Education Committee, further demonstrating his dedication to advancing industry standards and knowledge.

Scott’s dedication to advancing IAEE’s Southeastern Chapter earned him the 2024 IAEE Chapter Merit Award, which was presented to him this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, Scott shares insights from his two-decade journey in the industry, discusses his strategic approach to chapter leadership and membership growth, and offers valuable advice to emerging professionals about the importance of continuous learning in building a successful career in exhibitions and events.

As a long-time IAEE member, how have you seen the industry evolve, and what changes have had the most significant impact on your approach to leadership?

Scott: Our industry is evolving rapidly specifically around the use of AI, real time analytics, and CRM tools that allow us to better understand our exhibitors and attendee behavior which can really enhance and personalize the show experience. Throughout my career and my time on the IAEE Southeast Chapter Board, I’ve always led by example. Post Covid, I’ve really focused on empowering my team and Board members and trust them, knowing that innovation often comes from the ground up.

As Chapter Chair, you have led the expansion of the chapter’s reach and influence. What is your strategy for identifying and recruiting new Board members who share your passion for excellence in the industry?

Scott: I like to leverage peer networks along with internal referrals to attract new board members. I have sometimes found good Board member candidates are already making a difference working on a committee, task force or advocacy group within our chapter. Our time on the Board is on a volunteer basis and we all have full time jobs; however, when recruiting, I like to focus on the “why” of service. Examples are influencing the future of the global exhibitions industry, making an impact on education and innovation, along with building lifelong leadership relationships.

What were some key highlights from the most recent Southeastern Classic, and how do you measure its success in providing value to chapter membership?

Scott: The Classic has been our chapter tradition for over 25 years, which is our premier education and networking event. It includes two full days of education, panels, round tables and social events. In 2024, we hosted it in Orlando. One of our Board members, Jody Mosely, is Vice President of Operations for the Surf Expo show which is hosted in Orlando twice a year. We dovetailed our Southeastern Classic with Surf Expo at the Orange County Convention Center.

So not only did we have incredible speakers lined up that discussed the latest trends within our industry, and the finale was going down on the show floor and experience Surf Expo, the largest and longest running watersports and coastal life trade show in the world!  The theme of our classic was “Riding the Exhibition Wave.”

As far as measuring its success, we surveyed all of our attendees and the feedback was very favorable in all respects.  This year, we are hosting our Classic on 17-18 July in Athens, GA. Please check our chapter website for more information.

You recently celebrated 26 years at GES and have built an impressive career in exhibition services. How has your experience informed your volunteer leadership role at IAEE, and conversely, how has your IAEE involvement enhanced your professional work?

Scott: My work experience at GES has shaped my leadership role within IAEE by grounding me in the realities of the industry while equipping me to lead both with empathy and strategy. Having a solid understanding of all the different facets of our industry has given me deep respect for all stakeholders involved in the production of a show. Volunteering with IAEE has allowed me to grow at GES as a leader, build deep relationships, and continuously learn from some of the most innovative professionals in our industry.

You’ve invested in professional development by earning your CEM designation and building your leadership skills. What advice would you give to newer professionals in the industry about the importance of credentials and continuing education in advancing their careers?

Scott: Continuing education is key in career advancement, and I am fortunate that GES supports the investment for our team members to earn their CEM, along with participate in all the wonderful education opportunities at the national and chapter levels. The CEM is a globally recognized certification and certainly can signal to employers, clients and peers that you have in-depth knowledge in key areas such as planning, marketing, finance and budgeting along with logistics to name a few.

The CEM designation certainly can enhance your credibility, expand your knowledge base and open new career paths. Once you have earned your CEM, maintaining the accreditation can ensure that you are staying current with the latest industry trends.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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Leigh Ann Simpson, CMP exemplifies the spirit of service and leadership that drives the exhibitions and events industry forward. As the Community Service Committee Chairperson for the IAEE Southeastern Chapter, she has revolutionized the chapter’s outreach efforts by coordinating simultaneous service projects across multiple cities, dramatically expanding both its impact and reach. Her remarkable ability to mobilize volunteers and resources demonstrates the exceptional leadership qualities that make her so valuable to the IAEE community.

In addition to chairing the Community Service Committee, Leigh Ann serves as Vice Chair of the Sponsorship & Strategic Partners Committee, where she strengthens vital relationships that support the chapter’s initiatives. Her multiple years of service on the Southeastern Chapter Board have provided consistent and thoughtful guidance to the organization.

Fellow chapter members applaud Leigh Ann’s consistency in exceeding expectations in fulfilling her committee responsibilities, noting that her dedication, vision and tireless volunteer spirit has greatly contributed to the chapter’s success.

Leigh Ann’s extensive industry experience and unwavering commitment to fulfilling IAEE’s mission earned her the 2024 IAEE Volunteer of the Year Award, which was presented to her this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, Leigh Ann shares insights about her exemplary leadership journey, strategic committee work, community service innovations, and her vision for volunteerism that continues to elevate the standards of excellence within IAEE and the industry at large.

You are adept at coordinating service projects across multiple cities simultaneously. What is your approach to managing these geographically diverse initiatives, and what has been the most rewarding outcome of expanding the chapter’s impact?

Leigh Ann: I believe you must start by identifying strong local partners or volunteer leads – often our own incredible chapter leaders – who deeply understand their community’s unique needs. These leaders are instrumental in locating opportunities, building relationships and organizing impactful events. Because the IAEE SE chapter is a very volunteer driven community, finding members to help with any community service event is never a problem!

Seeing the ripple effect of engagement and awareness grow beyond a single community is very rewarding. In one initiative, we launched simultaneous projects that not only met immediate needs but also sparked new local partnerships and long-term volunteer commitments. It is powerful to see the collective strength of our efforts magnified across different regions.

Your leadership on various committees demonstrates your versatility. How do you balance these different roles, and how do they complement each other from a leadership perspective?

Leigh Ann: Having an understanding of the committee’s mission, goals and expectations helps prioritize tasks and contribute meaningfully. And possessing strong time management skills never hurts. I think the IAEE SE committees complement each other well. Serving on different committees exposes me to a range of perspectives, challenges and solutions. Each experience deepens my understanding of what makes teams effective, and I often find that insights gained in one setting enrich my contributions in another.

Your colleagues praise your commitment to exceeding expectations. What drives your dedication to go above and beyond, and how has your extensive industry experience influenced your approach to volunteer leadership?

Leigh Ann: Like many of my peers in the trade show and meeting industry, I have a deep-rooted sense of responsibility to deliver meaningful results – for both the organizations I serve and the people behind them. I take pride in being dependable and detail-oriented, and I genuinely care about the impact of our work. Whether it’s supporting a colleague, improving a process or mentoring a new volunteer, I find fulfillment in making a difference beyond what’s required.

My experience has taught me how to anticipate needs, lead with empathy and stay solutions-focused under pressure. I’ve learned that successful leadership isn’t just about managing tasks – it’s about empowering others, fostering collaboration and creating a positive, purpose-driven environment. I bring that same mindset into every volunteer role I take on, which allows me to build trust quickly and help elevate the overall success of the experience.

Throughout your years of service on the IAEE Southeastern Chapter Board, what changes or evolutions have you observed in the chapter, and what would like to see happen in the near future?

Leigh Ann: I’ve seen the IAEE SE chapter grow in both reach and relevance. We’re a large chapter encompassing several states, so we’ve become more intentional about inclusivity of all members. There’s also been a noticeable shift toward mentorship and leadership development, which I believe has strengthened our community and pipeline of future leaders.

Looking ahead, I’d love to see continued growth in cross-chapter collaboration and more robust opportunities for emerging professionals to lead initiatives. I’d also like to see us focus on accessibility – ensuring our events and content are truly inclusive of all members, regardless of career level, geography or background. By doing so, we can continue building a chapter that not only adapts to industry changes but help lead them.

As someone recognized for exceptional volunteer service, what advice would you give to industry professionals who are considering becoming more actively involved with IAEE on either the national or local level (or both)?

Leigh Ann: My advice to industry professionals considering getting involved with IAEE is simple: say yes and show up. Whether it’s volunteering for a committee, mentoring a peer or helping at a local event, every bit of involvement opens doors – not just professionally, but personally. Start local if you’re unsure, your chapter is a welcoming place to find your footing. But don’t hesitate to raise your hand for national opportunities when they arise. The connections and perspectives you gain are invaluable.

I began my career in the trade show and meetings industry right out of college, at a time when formal hospitality and meeting planning degrees were rare. I knew early on that if I wanted to grow in this field, I needed both education and a strong network. Joining IAEE, and eventually volunteering on committees and boards, was a turning point. The educational sessions offered exactly the kind of industry-specific training I was missing, but what truly made the difference were the people and the opportunities to become involved.

I vividly remember attending my first Expo! Expo! and feeling a bit intimidated, surrounded by professionals I had admired from afar. But instead of brushing off a newcomer, they welcomed me with open arms. Their willingness to mentor, answer questions and offer guidance built my confidence, and helped shape the direction of my career. Over the years, those initial connections have grown into lifelong friendships, many of whom I speak to almost daily. And on a personal level, this industry has had an even deeper impact: it’s where I met my husband! IAEE has given me the tools to grow professionally, but just as importantly, it has given me a community. That impact has stayed with me through every stage of my career.

The connections and perspectives you gain by volunteering with IAEE are invaluable. I truly believe that when you lead with service, the rewards – networking, growth and fulfillment – come naturally.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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As a dedicated Board member of IAEE’s Dallas/Fort Worth Chapter, Christen Tye, CEM has consistently demonstrated exceptional leadership and unwavering commitment to advancing the chapter’s mission. Her passion for education has transformed the chapter’s learning offerings, significantly elevating both quality and accessibility. Under her guidance, these educational programs have evolved over several years, creating a lasting impact while ensuring content qualifies for valuable CEM hours for attendees.

Christen’s contributions extend far beyond education. She skillfully manages chapter operations while actively supporting initiatives like the Donuts and Dish events, where she regularly hosts and moderates virtual meetings. Her creative approach to member engagement includes personal outreach efforts and innovative social media strategies that have successfully connected both new and existing members.

As Content Manager for the World Pet Association, Christen has also been an influential advocate for IAEE at Informa Markets, representing the chapter during divisional town halls, securing financial support for registrations and facilitating company roster updates. Her vision extends to building industry bridges, as evidenced by her pivotal role in developing a partnership with a local university’s hospitality program to connect students with exhibitions and events professionals. This promising initiative, still in development, has energized the Board thanks to Christen’s enthusiastic support and leadership.

Christen’s commitment to educational excellence and member engagement earned her the 2024 IAEE Chapter Merit Award, for which she was recognized this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, Christen shares insights on revitalizing educational programming, fostering meaningful member connections, advocating for association involvement within corporate environments, and her vision for bridging the gap between academia and the exhibitions industry through innovative partnerships.

Your work elevating the chapter’s educational offerings has been remarkable. What specific challenges did you face in reimagining these programs, and what strategy proved most effective in ensuring they delivered lasting value to members?

Christen: Our chapter audience reaches both organizers and suppliers. Finding the happy medium of education that delivers relevant education for both audiences is always a challenge. As a chapter, we have adapted “out of the box” collaborative education formats that gets us out of what seems like a standard classroom lecture and learning format.

We focus on education that fosters working together and brainstorming to advance our industry while helping each other not have to recreate the wheel. We also attempt at finding fun and different venues. Some of our most successful events have been at production studios, breweries and coffee shops. Breaking out of the ideals of traditional education has been our greatest success and most valuable for our members.

The integration of CEM-qualifying content into chapter programming represents a significant benefit for attendees. How do you balance creating educational experiences that are both engaging and meet the rigorous standards required for the CEM designation?

Christen: Balancing engaging educational experiences with the rigorous standards of the CEM designation requires a thoughtful blend of instructional design, industry relevance, and interactivity. Several of our Board members have the CEM designation and understand the importance of having this designation. From there, we work closely with industry experts and partners to ensure the material is accurate, timely, and applicable to real-world challenges in the exhibitions and events industry.

To maintain engaging content, we incorporate interactive elements and diverse learning formats. Regular feedback from participants helps fine-tune the balance between depth and accessibility, ensuring we meet CEM standards while keeping attendees invested and inspired.

Your colleagues describe you as exceptionally effective at member engagement. What approach do you take when reaching out to new or disconnected members, and what have you learned about building community within a professional organization?

Christen: I don’t think that I necessarily have a strategy. I feel like people feed off of your energy and personal testimonies. I love to share how much I love IAEE and how much it has benefited me personally and professionally with anyone that will listen! Living my personal testimony of the benefit of IAEE is the greatest persuasion to connect with the professional organizations.

As an advocate for IAEE within the organizations you have worked with, how have you successfully communicated the value of association involvement to leadership, and what advice would you give to others trying to build similar bridges?

Christen: It goes back to people feeding off your excitement and engagement. In any organization that I am part of, I am the squeaky wheel of why involvement in IAEE is important. I would like to think that they can see my professional and personal growth and realize that their support is worth it.

Looking toward the future, what excites you most about the developing partnership with the local university’s hospitality program, and how do you envision this initiative transforming both education and the industry?

Christen: I wish that I had exposure to the possibility of a career in the trade show industry when I was in college. Our Board members with the DFW Chapter share the same sentiment and we felt it was important to create the partnership with the local university. Recently, the students pitched their idea of a trade show as their final class assignment and to see their new ideas, it was refreshing and exciting.

It is important to support and help cultivate the future of our industry and that is what this partnership does. As seasoned professionals, we sometimes get ourselves into silos and tunnel vision of thinking. These emerging professionals help bring a new styles of learning, out of the box thinking and fresh content. I am excited for the continued and hopefully expanding partnership with the university.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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In the dynamic world of exhibition and event management education, few have made as significant an impact as Dr. Chin-Hsun (Ken) Tsai, CAHTA, CHIA, CTA, Associate Professor and Director of the Event Management Program at Iowa State University. Ken has transformed Iowa State University’s Event Management Program into the country’s leading educational offering in the field. Currently ranked #1 as the best college for Event Planning degree programs according to schools.com and College Factual (2025), the program reflects his profound impact on event management education.

As both program director and the elected International Council for Hotel, Restaurant, and Institutional Education (ICHRIE) Director of Networking, Ken continues to shape the landscape of event education through his innovative teaching methods, commitment to experiential learning and dedication to student success.

Ken’s educational philosophy seamlessly blends cutting-edge technology with practical industry experience. Through initiatives like the Event Technology Innovation Lab (ETIL), he has created an environment where students can develop entrepreneurial skills while working on real-world projects with industry partners. This innovative approach has attracted collaborations with 32 businesses and extension units, including prestigious organizations such as The Fashion Show and the Textile and Clothing Museum. These partnerships provide students with invaluable hands-on experience and industry connections before they even graduate.

The impact of Ken’s mentorship extends far beyond the classroom. His students consistently demonstrate exceptional achievement, with many launching successful careers and entrepreneurial ventures. One notable example is Stephanie Bias, who co-authored a peer-reviewed publication with Ken as an undergraduate student before embarking on her own entrepreneurial journey – a success story featured in the university’s “Women Entrepreneurship Spotlight.”

Ken’s commitment to providing global perspectives in event education is exemplified by his development of an international study abroad program to Dubai. This initiative offers students an opportunity to experience different cultural approaches to event management while expanding their professional networks globally. As a member of the IAEE Faculty Advisory Committee, Ken has also influenced undergraduate pedagogy nationwide, helping to establish standards and best practices that bridge theoretical knowledge with practical application.

Ken’s unwavering dedication to fostering innovation and academic excellence earned him the 2024 IAEE Bob Dallmeyer Educator of the Year Award, for which he was recognized this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, Ken shares insights into his innovative educational philosophy, how his leadership roles have shaped student preparation for the industry, and his vision for addressing the challenges facing exhibitions and events education today.

As an advocate for our industry in academia, how has your educational philosophy evolved throughout your career and in what ways do you believe it has contributed to Iowa State University’s Event Management Program becoming the top-ranked program in the nation?

Ken: My approach to education has evolved to focus on blending technology, hands-on learning, and real-world industry partnerships. Early in my career, I realized that students learn best when they’re not just absorbing information, but actually doing, going, and creating. That’s why I’ve built our program around hands-on experiences, global engagement (study abroad) and partnerships with real businesses. By weaving together technology, industry collaboration, and practical projects, we’re not just teaching theory – we’re preparing students to lead and innovate in the global events industry.

This approach is a big reason why Iowa State’s Event Management Program has earned its top national ranking. Our focus on experiential learning, through initiatives like the Event Technology Innovation Lab (ETIL), allows students to gain real-world skills, innovate with purpose, and build entrepreneurial mindsets. This approach not only attracts top talent but also equips our graduates with the competencies needed to lead and innovate in the global events industry.

The Event Technology Innovation Lab (ETIL) that you established has collaborated with 32 businesses and extension units. Could you describe a particularly successful collaboration and explain how these partnerships enhance your students’ learning experience?

Ken: My favorite collaborations were with “The Fashion Show” and “The Conference,” our capstone event production course. Imagine students running one of the nation’s largest student-led fashion shows, but with the added challenge of integrating the latest event tech. Our students took charge of everything from digital marketing to backstage logistics, working side by side with industry professionals.

The result? They didn’t just learn about event management, they lived it. What made this collaboration particularly valuable was the scale and complexity of the event, requiring students to develop professional-level skills in project management, stakeholder communication, and creative problem-solving. This kind of immersive, real-world learning is invaluable, as it helps students bridge the gap between classroom theories and industry practices, providing students with tangible portfolio pieces and confidence that distinguishes them in the job market.

You wear multiple hats as you integrate learning environments versus real-world applications. How do your various roles complement each other, and how have they shaped your approach to preparing students for a career in exhibitions and events?

Ken: Wearing multiple hats keeps me connected to every part of a student’s journey and helps me see the big picture. One day, I might be updating our curriculum to reflect the latest event industry trends; the next, I’m mentoring students on a live project with an event business partner. This 360-degree view helps me spot opportunities for students to apply what they’re learning, build their networks, and develop the confidence they need to succeed after graduation.

Your study abroad program to Dubai offers students global perspectives on exhibition management. What inspired you to create this particular international experience, and what unique insights do students gain from exposure to the Dubai events market?

Ken: I wanted students to see event management on a truly global stage. The Dubai study abroad program emerged from recognizing the need for students to experience global perspectives in event and hospitality management firsthand. Dubai is a perfect classroom – it’s where cultures, technology, and mega-events intersect. The city’s position as a crossroads of Eastern and Western business practices offers students unique insights into cross-cultural event planning and international stakeholder management.

Students who participate in this program gain invaluable exposure to innovative venue design, sustainable event practices, and cultural considerations in global events. They meet with industry leaders from diverse backgrounds and observe how cultural context shapes event execution. This international perspective has proven transformative for students, many of whom return with expanded professional networks and a more sophisticated understanding of the global events ecosystem

As a member of IAEE’s Faculty Advisory Committee, you have influenced event management education nationally. What do you see as today’s most significant education challenges facing the industry, and how are you working to address them through your committee work and teaching practices?

Ken: The pace of technological change, particularly the rise of artificial intelligence, has fundamentally reshaped what it means to prepare students for the events industry. AI brings incredible opportunities: it enables personalized learning, offers real-time feedback, and helps us tailor educational experiences to students’ strengths and needs.

AI is opening up exciting new possibilities in education, but it’s also bringing some real challenges that we need to navigate thoughtfully. There are concerns about data privacy, algorithmic bias, and making sure that technology doesn’t overshadow the human touch that’s so vital in both education and event management. As educators, we have to ensure that AI is used responsibly and ethically, and that we’re not leaving anyone behind-especially as new tools can sometimes widen the digital divide if not implemented thoughtfully.

In our program, I’ve worked to blend AI and experiential learning in ways that keep students engaged and hands-on. For instance, we use AI-driven tools to give students instant feedback on projects, but we always pair this with mentorship and reflective practice-so students learn how to use technology as a tool, not a crutch. We’re also updating our curriculum through the IAEE Faculty Advisory Committee to include not just technical skills, but also critical thinking about AI’s role in the industry, ethical considerations, and the importance of creativity and emotional intelligence.

Ultimately, my goal is to help students become agile, thoughtful professionals who can leverage AI to enhance their work while still leading with empathy, innovation, and a deep understanding of the human side of events. This balance is what will set our graduates apart in a rapidly evolving field.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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Fill it Forward is committed to reducing single-use waste through innovative, sustainable products, including reusable water bottles made in the USA, such as the Cupanion Bottle and Cupanion Aluminum Bottle, as well as reusable cups and bags. Paired with the Fill it Forward app, each item empowers users to track their environmental impact and contribute to global charitable projects with every scan. By partnering with retailers, companies, universities and events across North America, Fill it Forward has successfully diverted millions of single-use items from landfills, raised substantial funds for global initiatives, and inspired widespread adoption of sustainable practices. Its dedication to innovation, social responsibility, and environmental stewardship drives their mission for a more sustainable and equitable future.

Fill it Forward has achieved its core objectives by championing reuse and sustainability. It has harnessed innovative technology to empower consumers and support impactful charitable initiatives. By providing a diverse range of reusable products, it has successfully diverted over eight million single-use items from landfills and oceans, underscoring its significant role in environmental conservation. The Fill it Forward app is pivotal in this mission, enabling users to track their environmental impact and integrate sustainability into their daily routines. This app not only measures their contributions but also fosters engagement in a culture of reuse.

Moreover, Fill it Forward’s strategic partnerships and charitable collaborations have generated over $1 million in support of clean water projects and other global initiatives. This approach directly connects consumer actions with positive social and environmental outcomes. As a Certified B Corporation, Fill it Forward exemplifies the commitment to driving meaningful change and continuously leads by example in its pursuit of a more sustainable and equitable world.

Fill it Forward has profoundly impacted the industry by championing sustainability and delivering innovative product solutions, diverting over eight million single-use items from landfills and supporting over 500 global giving projects worldwide. As a Certified B Corporation with a score of 131.9 and a member of 1% for the Planet, it has set a high standard for social and environmental performance, influencing best practices across the industry.

Fill it Forward is also proud to be part of the IAEE community, directly supporting partners in its planning, management and production of sustainable events. Its benchmarks focus on sustainability, increasing reuse at events to eliminate single-use waste. It tracks CO² emissions, energy use, ocean pollution prevention, landfill waste and land use saved.

Fill it Forward’s approach to enhancing and promoting sustainability at exhibitions and earned it the 2024 IAEE Innovative Business Solution Award, which was presented this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, Fill it Forward Account Manager Jennifer Rekunyk shares with IAEE how the company’s innovative reusable products and technology are transforming sustainability practices across North America, while creating measurable environmental impact and supporting global charitable initiatives through their unique scan-to-give model.

Fill it Forward has successfully diverted over eight million single-use items from landfills. Can you walk us through how your tracking system works and how you measure your impressive environmental impact?

Jennifer: Our tracking system is centered around the Fill it Forward app, which connects directly with our line of reusable products. Each bottle, cup, and bag comes with a unique QR code that users can scan every time they reuse it. With every scan, we track key environmental metrics like waste diverted, CO² emissions avoided, ocean pollution prevented and energy saved. These scans also unlock a donation to one of our charitable partners, linking everyday sustainable actions with meaningful global impact. This simple and interactive approach not only motivates individuals to reduce waste but also allows us – and our partners – to clearly measure the collective difference we are making together.

As a Certified B Corporation with a score of 131.9, you have clearly demonstrated exceptional social and environmental performance. What were some of the most challenging aspects of achieving this certification, and how has it influenced your business decisions?

Jennifer: Achieving and maintaining B Corp certification requires a deep commitment to transparency, accountability and continuous improvement. One of the most challenging aspects is ensuring that every part of our business – from supply chain practices to employee well-being and charitable giving – meets the rigorous standards set by B Lab. It is a detailed process that requires constant evaluation, but it has fundamentally shaped how we operate. Our B Corp score reflects our values and serves as a compass for decision-making. It pushes us to think beyond profit and prioritize long-term social and environmental impact in everything we do.

Your partnerships span retailers, companies, universities and events across North America. Could you share a particularly successful collaboration story that demonstrates how these partnerships drive both business value and environmental impact?

Jennifer: A standout collaboration was with HPE Aruba Networking, where we partnered on a custom giving initiative at a global event. Attendees received branded, reusable bottles with scannable tags that tracked their environmental impact in real-time – every scan helped eliminate single-use waste and supported a clean water project.

This program not only advanced HPE Aruba Networking’s sustainability goals but also enhanced attendee engagement and brand visibility. It is a great example of how eliminating single-use waste drives both environmental impact and business value. We are proud to support events of all sizes that see sustainability as a strategic advantage.

The Fill it Forward app connects everyday consumer actions with charitable giving. How do you select the global giving projects you support, and what has been the most rewarding feedback you’ve received from communities benefiting from these initiatives?

Jennifer: We are proud to work with an incredible network of charitable partners who are deeply connected to the communities they serve. Their stories and ongoing impact truly inspire us. While we support a wide range of initiatives – from clean water to food security and environmental restoration – it is the success they share with us that reaffirms the power of our scan-to-give model.

Most recently, we have been honored to support the Los Angeles Regional Food Bank, an organization that provides vital food assistance year-round and played a critical role in supporting families in need during the January 2025 Southern California wildfires. At the same time, we continue to hear from long-standing partners about the lasting change our projects are creating – from villages with new access to clean water to reforestation efforts. These stories remind us that small, everyday actions really can make a global difference.

Looking ahead, what innovations or expansions are you planning to further reduce single-use waste and enhance sustainability in the exhibitions and events industry?

Jennifer: In 2025, we are focused on enhancing the tools available to our partners through our Member Portal. The platform is designed to help event planners track impact through real-time analytics, access refill station mapping, and manage their private groups. As these tools continue to evolve, they are making it easier than ever to plan low-waste events and communicate the value of reuse.

We are also proud of our recent partnership with Liberty Bottles, becoming their global distributor. Their U.S.-made, aluminum bottles are crafted in a zero-waste facility and align perfectly with our mission. By combining Liberty’s quality products with our interactive technology, we are able to offer event organizers even more sustainable hydration options, making it simple to eliminate single-use waste while engaging attendees in meaningful action.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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In the world of public service and environmental advocacy, few individuals shine as brightly as Julie Pazina, CEM-AP. Julie has carved a remarkable path that intertwines legislative leadership, environmental conservation and community empowerment. Her journey from serving on the Nevada Conservation League’s Board to becoming a State Senator has been marked by a profound commitment to creating positive change.

Julie’s journey is anything but conventional. Before her election to the Nevada State Senate in 2022, she was already a powerful force in environmental conservation, serving on the Board of the Nevada Conservation League. Her role as Chair of the Senate Natural Resources in Nevada’s 82^nd Legislative Session and Interim Joint Natural Resource Committee has elevated her from local advocate to state-level changemaker. Here, she tackles some of the most pressing environmental challenges of our time: water conservation, wildfire management, urban greening, emissions reduction and wildlife protection.

But Julie’s impact extends far beyond policy chambers and committee rooms. She is a passionate educator and mentor, understanding that true change begins with inspiring the next generation. From speaking to elementary school students about the democratic process to mentoring high school students in the Nevada Youth Legislature, she cultivates civic engagement and environmental consciousness with remarkable dedication.

Her legislative efforts reflect a holistic approach to community well-being. The school gardens and hydroponics program she sponsored is a prime example – an initiative that goes beyond environmental education to support students’ emotional and physical health. This multi-layered thinking demonstrates her ability to see connections where others might see only isolated challenges.

The Environmental Defense Fund’s “Climate Champion Award” further underscores her significant contributions. It’s a recognition not just of her policy work, but of her ability to translate environmental goals into tangible, meaningful action.

Despite her numerous responsibilities and accolades, Pazina remains deeply connected to IAEE, continuously contributing and sharing her insights. Her story is a powerful reminder that effective leadership is about bridging gaps, nurturing potential and empowering others.

Julie’s passion for making a difference earned her the 2024 IAEE Humanitarian Award, which was presented to her this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

We sat down with Julie to explore her motivations, achievements, and words of wisdom for upcoming movers and shakers in the industry.

Tell us more about the inspiration behind your initiative to create school gardens and hydroponics programs that aim to support young people’s well-being, and how these programs benefit students.

Julie: We now have school garden programs with STEAM curriculum in 400 schools across the state of Nevada. Not only do these programs get children outside and provide mental health benefits, but they teach financial literacy and entrepreneurism selling the vegetables grown in community farmers markets. Getting students outside of a traditional classroom, implementing a fun and interactive STEAM curriculum and improved mental health are just a few of the reasons that I champion school garden legislation.

As a recipient of the “Climate Champion Award” from the Environmental Defense Fund, what do you believe are the most critical steps our industry needs to take to address our sustainability challenges?

Julie: The events industry cares deeply about sustainability and is already making huge strides through LEED certifications, implementing Green initiatives and reducing waste. I would like to see more repurposing of goods from the trade show floor to the community rather than simply adding to waste in city dumps.

As someone who actively engages in mentorship, what do you see as the biggest advantages your mentees gain from your experience and insights? And, what do you enjoy most about mentoring?

Julie: I have been fortunate to have mentors throughout my career and feel so lucky that I am in a place to become a mentor. It is exciting to see how accomplished, smart and engaged the young professionals are who are entering the industry, and I feel fortunate that I get to be a part of their journey. I enjoy answering questions and sharing some of the lessons I have learned over the years. Building relationships has been the highlight of mentorship for me and watching young professionals become industry leaders.

With your extensive experience in both industry and public service, what advice would you give to emerging professionals who want to make a meaningful impact in advocacy?

Julie: Never be afraid to speak up and stand up for what you believe in. Advocacy can be scary but elected officials work for their communities and need to know what issues matter most to their neighbors. Share your story, build a relationship with your representatives and reach out consistently. Get involved, get engaged and continue to be passionate about speaking out on issues important to you.

As Chair of the Senate Committee on Commerce and Labor, how do you see your legislative work intersecting with the exhibitions and events industry?

Julie: As Chair of the Commerce and Labor Committee, I am fortunate to get the bulk of the business bills coming to the Senate. From licensing to banking, the contractors board to cannabis and ticketing to workers compensation, it is incredibly helpful to have the adaptability I gained in the events industry when reading legislation and conducting bill hearings. Every day is different and the flexibility and work ethic I gained in the exhibitions and events industry serve me well in the legislature. We all bring our personal experiences into bill discussions and the knowledge I have gained throughout my time at Edlen and as a member of IAEE has been critical to my success.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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Sarah Griffin, CEM has had a strong impact on member engagement for IAEE’s Rocky Mountain Chapter. In addition to serving as Chairperson, her focus on increasing quality engagement within the chapter has resulted in a more involved and active membership. She has also been successful in drawing new young and emerging professionals as Board members, injecting fresh perspectives and energy into the chapter’s leadership.

Sarah’s leadership has been evident throughout her tenure. She successfully organized the chapter’s first virtual board retreat, adapting to remote engagement challenges effectively. Additionally, Sarah has played a key role in growing the Board of Directors by recruiting and mentoring new members, which has enhanced the chapter’s leadership team. Her ability to keep all board members on track – reminding them of deadlines, commitments and follow-ups – has been crucial in maintaining the chapter’s momentum and ensuring that goals are met.

Sarah also stepped in to manage the chapter’s social media during a gap in Board coverage, ensuring continued engagement and communication with members. Her guidance and organizational skills have been vital to the chapter’s progress.

Sarah’s involvement with IAEE extends beyond her role as Chapter Chair. She has participated in national committees, continues to be a CEM Faculty member and represents the Rocky Mountain Chapter at major IAEE events. Her contributions have strengthened the chapter’s standing and fostered a strong connection with the national IAEE community.

Sarah’s dedication to growing and elevating the IAEE Rocky Mountain Chapter earned her the 2024 IAEE Chapter Merit Award, for which she was recognized this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, Sarah shares her innovative approach to chapter leadership, her strategies for engaging professionals, and the pivotal moments that have shaped her remarkable journey with IAEE’s Rocky Mountain Chapter.

You have been instrumental in increasing member engagement for the IAEE Rocky Mountain Chapter. What strategies have you found most effective in attracting and retaining professionals to the chapter?

Sarah: Our chapter spans such a large geographical area that we’ve always struggled to keep members who were not in the immediate Denver area involved. Working to keep the majority of our meetings and events virtual has largely increased our participation. We also have worked so hard to make being active within the chapter as easy as possible. A lot of time, people just don’t know how to be involved, so being transparent and making sure everyone knows what the opportunities are has also allowed our chapter to grow and increase interaction.

What were some of the challenges and successes of organizing the chapter’s first virtual board retreat, and what lessons were learned about remote engagement during that process?

Sarah: I wanted to make sure that the board received something both personally rewarding and professionally relevant for participating in the retreat. We had already set the stage by doing virtual meetings throughout the year, so the format was easy, but I called in a professional favor with an incredible speaker (Sherry Winn) who gave us an intimate and personalized session, This really allowed the board to bond on a more personal level, even through a remote session. Cost definitely could have been a challenge, but we all know the power of networking! We then did a little “recap” of the session and got down to chapter business. I think having the connection piece at the beginning removed any barriers that the team may have been feeling and it opened up the stage for some incredible conversations!

Your colleagues applauded your mentorship skills with new chapter and Board members. What qualities do you believe are most important for emerging leaders?

Sarah: As someone who has been in the industry since diapers, I’ve had both amazing and not so amazing interactions with people, and all of it led to personal growth. There are days that you’re going to want to shout your achievements from the rooftops, and other days you’re going to want to crawl in a hole and cry. But looking for a learning in every single situation is key. You do not have to be in a position of power to be a leader. True leadership is sharing knowledge with others while continuing to grow and change yourself. Recognize that somewhere someone looks up to you, and while you might not be responsible for that person, just being there, listening and providing your insights can make a world of difference to them. Do that enough and you will be recognized as a leader.

You are actively involved in both chapter and national IAEE committees. How do these different levels of engagement complement each other, and what insights have you gained from participating at both levels?

Sarah: I honestly don’t think I could do one without the other! You would think a chapter is just a small version of the national organization. Not so much. The chapter members rely on the local leadership to be the voice of the region. We are representatives within the national organizations and if you only do one or the other, you’re missing out on ½ the puzzle.

Looking back on your journey, what moment or achievement are you most proud of in your work with the IAEE Rocky Mountain Chapter and what does the future hold for the chapter?

Sarah: Honestly, I was SO excited when we were able to fill our Leadership Team for the first time in quite a few years! And we’re working on succession planning for the chapter so that we can ensure it remains full moving forward. It’s hard work to get people who already work many more than 40 hours a week to volunteer even more time for the industry. But being a part of IAEE helps me learn, grow, and thrive in ways I never realized I needed, and I hope that becomes true for anyone who participates in the chapter.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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Richard Smith, Senior Sales Manager at Informa Markets, has made an extraordinary impact on the exhibitions and events industry, particularly through his leadership with the World of Concrete, the largest annual international event for the concrete and masonry industries. With more than 20 years of sales experience across various sectors, Richard has consistently demonstrated his ability to drive new business, exceed goals, and cultivate strong relationships with key clients and partners to the extent that he has been dubbed “Mr. Concrete.”

Richard leads and coaches a team of sales professionals, helping them manage and grow corporate accounts for the World of Concrete. From 2017 to 2020, Richard took on the role of training every new sales rep across the entire Infrastructure and Construction Portfolio, which includes nine trade events. His commitment to mentoring and sharing knowledge continues to be a hallmark of his leadership style. Richard’s passion for the industry is evident not only in his sales performance but also in his advocacy on social media.

Recognizing the need for a more personal connection with audiences, Richard began building his following on LinkedIn nearly two years ago. His efforts have paid off, with his posts generating 1,559,494 impressions in 2024 alone. He has successfully transformed his LinkedIn content into a 24/7 sales tool, positioning the World of Concrete as more than just a company posting content – it is a brand with a human face. His social selling articles on LinkedIn have made him a sought-after advisor for many construction companies seeking to elevate their presence on the platform.

For the 2024 show, Richard achieved a historic milestone, selling more than any salesperson had ever sold in the history of the World of Concrete, which celebrated its 50^th anniversary that year. Even more impressive, Richard has already surpassed last year’s record-breaking numbers by nearly $1 million, with 4.5 months remaining until the 2025 show. Richard’s approach is rooted in the belief that people on LinkedIn seek to be educated, inspired, and entertained, and his ability to build an engaged audience has proven to be an invaluable asset for the World of Concrete.

Beyond social media, Richard excels in utilizing tools such as Salesforce and Map Your Show to optimize sales operations and strategies. Managing a $9.6 million territory, Richard leverages his expertise as a certified Salesforce administrator to deliver innovative and comprehensive solutions that meet both the business and technical needs of his clients.

Richard’s deep knowledge and experience have also led to his role as a guest speaker and mentor, where he enjoys sharing his expertise with others. His service, talent and perseverance earned him the 2024 IAEE Outstanding Marketing & Sales Award, which was presented to him this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

In this insightful conversation, Richard shares his perspectives on building successful sales strategies, leveraging digital platforms and fostering meaningful relationships in the industry.

You know we have to ask: how did the title “Mr. Concrete” come about?

Richard: Mr. Concrete was something someone called me on LinkedIn once and it stuck. So, I created some posts around it and it just took off.

Among your many achievements, you broke the all-time sales record for World of Concrete – congratulations! What key principles have guided your success throughout your career?

Richard: My motto is, “Make a customer, not a sale.” People do not buy goods and services… they buy relationships, stories and magic. People may forget what you said, but they’ll never forget how you made them feel. Customers are the reason we are all in business. Love them or lose them – it’s that simple!

You truly take advantage of the reach that LinkedIn offers and achieve amazing results. How do you adapt traditional sales strategies for today’s digital landscape?

Richard: I adapt traditional sales strategies for today’s digital landscape by simply getting my brand (me) and my show out to the masses in a fun yet informative way by my posts. I post every day, and it is a lot of work. You have to do this to stay front and center.

As someone who trains sales reps across multiple events/portfolios, what are the most critical lessons you teach new salespeople and what advice do you give those looking to achieve your level of results-oriented success?

Richard: This is simple: to take care of the customer. They have to understand they are there to help the exhibitors have a successful show and to help them sell their product or service. It’s not like a normal sales job where you are selling a product; at our shows, we are selling (helping) with an opportunity to get in front of thousands of buyers and it’s our job to just make sure the show is a success for them.

How has your involvement with IAEE shaped your professional network and created new opportunities that you would not find anywhere else?

Richard: Gosh, IAEE is unlike any professional network I have ever been a part of. I learn something new every day from the IAEE network and my contacts there.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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Gwen Venable, CEM has a long list of accomplishments that have not only enriched members of her chapter but have also inspired and empowered countless women within the exhibitions and events industry.

A steadfast volunteer, Gwen has served on the IAEE Southeastern Chapter’s Board of Directors since 2012 including serving as chairperson. In addition to participating on the executive team, she chaired the IAEE Southeastern Classic for three years, spearheaded the Chapter’s Technology Exchange education program for eight years, and participates in various chapter charity events. On the national level, Gwen has served as an ex-officio director on IAEE’s Board of Directors representing the Chapter Leaders Council, as well as on the Community Engagement and Belonging Committee. She currently serves on the Major American Trade Show Organizers (MATSO) Council.

As an unwavering advocate for women’s advancement in the industry, Gwen’s mentorship extends across all career levels – from guiding emerging chapter leaders and board members to supporting students and colleagues. Drawing from her own experiences, she offers invaluable insights on navigating industry challenges, maintaining humility in leadership positions and championing workplace equality. She has been applauded by her colleagues for adeptly converging professional excellence with an authentic commitment to helping other women succeed.

Gwen’s active participation in the IAEE Community Engagement and Belonging Committee and Mentor Match Program demonstrates her hands-on approach to developing the next generation of industry leaders. By sharing her expertise and experiences, she helps mentees build the confidence and skills needed to advance their careers and make meaningful contributions to the field. Gwen’s commitment to nurturing future talent extends to her work with educational institutions such as Florida International University and Georgia State University, where she helps students envision their potential careers in exhibitions and events.

Gwen’s dedication to representing and advancing women in the exhibitions and events industry earned her the 2024 IAEE Cathy Breden Woman of Achievement Award, which was presented to her this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, Gwen shares her thoughts on transformative leadership, the evolving role of technology in events, her strategic approach to mentoring, and her vision for creating more inclusive and dynamic opportunities for women in the exhibitions and events industry.

Throughout your journey, what has been your most transformative experience as a leader and how has it shaped your approach to mentoring others?

Gwen: As the age-old saying goes, “The one constant in life is change.” And one of my most transformative experiences as a leader early on was guiding myself and my team through a major organizational restructuring. Initially, uncertainty was high and morale was iffy at best. I realized that transparent communication and leading with empathy were crucial. By actively listening to concerns, providing clarity where possible, and supporting my team both professionally and emotionally, I saw a shift in trust and engagement.

This experience has shaped my approach to mentoring others ever since. I focus on open communication, fostering resilience and helping others embrace change as an opportunity for growth.

As a champion of women’s advancement in the industry, what do you see as the most significant barriers women still face in this field and what strategies have you found most effective in overcoming them?

Gwen: Some challenges are representation in senior leadership roles and breaking into higher levels of production, logistics and technical roles. Additionally, the industry’s demanding nature – long hours, extensive travel and high-pressure deadlines – can make work-life balance difficult.

I have found that mentorship and sponsorship are crucial in addressing these issues. Connecting with experienced leaders who can advocate, offer guidance and open doors to new opportunities is a very effective way to help with advancement. Additionally, building strong networks – through industry associations, women’s leadership groups and peer support – provides the community and resources needed to navigate career growth.

You have been recognized for practicing and advocating humility in your leadership. How do you balance being assertive and maintaining humility, particularly in situations where women often face the “confidence gap”?

Gwen: Balancing assertiveness and humility comes down to leading with confidence while staying open to learning. Being assertive means advocating for my ideas, making decisive calls and ensuring my voice is heard. And humility means recognizing that leadership is about serving others, listening actively and valuing diverse perspectives.

In the events industry, where quick decision-making can be crucial, I have learned that assertiveness does not necessarily mean having the loudest voice in the room. Instead, it means being clear, decisive and solution oriented. At the same time, humility allows me to acknowledge when I do not have all the answers and to rely on my team’s expertise in those situations.

What is your perspective on the importance of women supporting other women, and how have you seen this dynamic impact career advancement and professional growth?

Gwen: Beyond one-on-one support, building a culture where women champion each other creates a ripple effect that benefits everyone. When women uplift one another, we shift the narrative from competition to collaboration, ensuring that success is not an individual achievement but a collective movement forward.

As a recipient of the IAEE Cathy Breden Woman of Achievement Award, what legacy do you hope to leave in the industry and what initiatives or changes would you like to see implemented to further support women’s leadership?

Gwen: The legacy I hope to leave in the industry is one of creating pathways and drivers of innovation, strategy and change.

I would like to see initiatives that focus on mentorship and sponsorship programs. In addition, creating more flexible work environments and promoting work-life balance would make the industry more accessible. Lastly, I believe it is crucial to have equal access to opportunities.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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When Brendon Winters joined the IAEE Washington, D.C. Chapter Board of Directors in January 2024, he brought fresh energy and innovative thinking to the chapter’s digital strategy. Despite having no prior experience in social media campaigns, Brendon dramatically transformed the chapter’s online presence and helped establish it as a thought leader in the DMV (District of Columbia, Maryland, Virginia) region.

One of Brendon’s most significant accomplishments was spearheading the chapter’s adoption of the Gather Voices platform. Under his leadership, the D.C. Chapter became the first IAEE chapter selected to implement this innovative tool, which they now use regularly for video content creation and distribution.

The impact of his digital strategy has been nothing short of extraordinary with the chapter’s LinkedIn following surging from 164 to 563 followers – a 350% increase! His consistent output of approximately 15 posts per month covered a diverse range of content, from IAEE headquarters updates and event coverage to holiday greetings and industry news. In fact, many of his postings (Meet the BOD, Member Spotlight, Job Postings) were adopted by local PCMA, MPI and AMPS organizations and are now part of their marketing efforts.

Brendon also launched several successful content series such as featuring past chairpersons and their leadership journeys as well as spotlights on current Board members discussing the value of chapter involvement.

The chapter’s enhanced digital presence yielded tangible benefits beyond just social media metrics. Sponsor interest increased significantly, with the chapter seeing a 50% rise in sponsorship opportunities. This growth in partnership potential directly correlates with the improved visibility and engagement Brendon achieved through his strategic content approach.

By uniting the chapter’s voice while maintaining a diverse content strategy, Brendon created a comprehensive digital presence that not only elevated its profile but set a new standard for chapter communications.

Brendon’s outstanding work earned him the 2024 IAEE Chapter Merit Award, which was presented to him this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, Brendon shares insights into his digital transformation strategy, discusses the power of authentic storytelling in association leadership, and reveals how he turned inexperience into innovation to create a model for chapter engagement in the digital age.

You joined the chapter Board with no prior social media experience yet achieved remarkable results. What inspired your innovative approach to digital engagement, and what was your strategy for learning the ropes so quickly?

Brendon: As a supplier of creative production and event technology services, I’ve spent over 30 years focused on the customer journey, putting myself in their shoes and making it as seamless as possible to do business with me. My approach has always centered on creating exceptional audience experiences, and I brought that same mindset to my role on the IAEE Board. I asked myself: What would I want to see? Why would I join or engage with this community?

As the chapter’s Director of Communications and Outreach, my passion for digital media and event production naturally intersected with my role, allowing me to explore new technology and create content that was both thought-provoking and engaging. As someone new to social media marketing, I initially struggled with perfectionism, often wondering, Is this good enough? I quickly realized that no one has to be perfect; the key is to be authentic and just post regularly.

To amplify our efforts, I formed a communication committee, bringing together industry peers to brainstorm ideas and collaborate. “The Comms Team Bunch” is always there for a story and collaboration. Shout out to Woody Weaver and Tony Ward! Beyond generating engaging content, this committee fostered meaningful connections and strengthened our community. Our chapter is a hub of thought leadership, and it’s been an honor to showcase that brilliance in a way that inspires fellow event professionals. Through consistency, relevance, and a commitment to authentic engagement, we’ve achieved remarkable growth, and it’s only the beginning.

The chapter became the first to implement the Gather Voices platform under your leadership. Could you walk us through how you convinced members to embrace this new technology and what challenges you faced during the implementation?

Brendon: It’s been a wild ride! I attribute much of our success to a supportive and passionate board of directors who share a common vision for our chapter. As an industry, we have access to incredible tools for event marketing and engagement, and we saw an opportunity to leverage the latest in digital media to propel our mission forward. Gather Voices allowed us to create a space where members could freely share their stories and connect in an authentic, engaging way.

Video is second nature to the younger generation – it’s how they engage, communicate and build community. We wanted to integrate this powerful medium while ensuring all members, regardless of comfort level, had options for participation. Not everyone embraces video right away, and that’s okay. We offered multiple ways for members to share their voices in a way that felt natural to them.

There were challenges, of course. Some members hesitated to put themselves on camera, feeling unsure or self-conscious. But we focused on creating a welcoming environment, emphasizing that authenticity matters more than perfection. As the saying goes, a picture tells a thousand words, but a video tells a thousand pictures. In an era of AI-driven content, it’s our unique personalities and real, unscripted moments that truly resonate. By fostering a culture of storytelling through video, we’ve strengthened our connections and elevated engagement within our chapter.

Your content initiatives have been widely (and wildly!) successful. What insights about storytelling and community building have you gained from your creative process?

Brendon: Storytelling and community building, much like event production, are collaborative efforts. I’ve learned that success isn’t just about one person’s vision, it’s about surrounding yourself with the right people, drawing inspiration from their perspectives, and creating something greater together. I rely on my network and committee for ideas and feedback because the best content comes from collective insight. I have immense respect for the role each of us plays in contributing to our shared success.

My passion for storytelling began early. I attended film school in Hollywood and started my career working in television and film production. Those experiences taught me that great stories don’t just inform; they connect, inspire and leave a lasting impact. Whether through events or digital content, my goal is always to create moments that resonate on a personal level.

At the heart of it all, I believe that if you can make a meaningful impact on even one person’s life, you’ve done a good day’s work. Whether through events or digital content, my goal is to foster genuine connections, spark inspiration, and build a community where everyone feels seen and valued.

The nearly 350% increase in LinkedIn followers is awe-inspiring. Beyond the numbers, how do you measure the quality of engagement and what types of content have you found resonate most with your audience?

Brendon: Our DC Chapter is rich with thought leadership; my role is to package and present it in a way that truly connects with our audience. Beyond the impressive growth in followers, we measure success by the depth of engagement: Are people commenting, sharing and starting conversations? Are they finding value in what we post?

We’ve found that content bridging the professional and personal journey resonates most. Stories that showcase real experiences, challenges, and wins create deeper connections. With our membership being 65% planners and 35% suppliers, we aim to deliver a mix of educational insights, industry trends, member spotlights and event highlights that cater to both groups.

Our audience craves both knowledge and interaction, and that comes with the responsibility of consistently delivering high-quality, relevant content. By staying authentic, highlighting the incredible talent within our community, and fostering real dialogue, we’re building not just a following, but a truly engaged and inspired network.

How do you see the role of digital communication evolving in how the chapter uses it, and what advice would you give to other chapters looking to enhance their online presence?

Brendon: It’s an exciting time to be in the events industry! With the rapid adoption of event technology and AI, data will play a crucial role in shaping how we engage and communicate moving forward. For chapters looking to grow their online presence, my advice is start with a strong foundation: build a passionate team, embrace technology, and stay the course.

Actively listen to your members and seek their input to understand their priorities. Develop a digital media strategy rooted in authenticity, inclusivity and diversity. By nurturing authentic connections and truly listening to each other, we can elevate ourselves both professionally and personally. Your voice matters, use it to create positive change and inspire those around you.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here!

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Josie Z. Caldwell, CEM-AP, DES, has an inspiring story of transformation: she turned her deep-seated apprehension of public speaking into one of her most powerful assets through a relentless pursuit of education and self-improvement. Today, she is a charismatic educator who not only excels in her role but inspires others to conquer their own fears. Her teaching methods are infused with enthusiasm and a vibrant personality, creating an engaging environment that encourages students to embrace challenges with courage and creativity.

Gamifying the classroom has become a key foundation in Josie’s teaching methods when facilitating CEM Learning Program courses such as Floorplan Development and Strategic Planning and Management. Some examples of her innovative techniques include bingo, flash cards, word find and word scramble. She does admit to competing with her other faculty colleagues to see which Bingo card is the most creative. These informal, yet effective practices create both a sense of fun and encourages students to step outside their comfort zone to expand their knowledge base. Josie earned the “High Achiever Award” in her first year of teaching students and was praised for her thorough and fun teaching style.

Josie continues to earn high marks on her teaching evaluations as she presents classes both domestically and internationally. She has skillfully adapted her teaching methods to suit diverse audiences across various locations, including Thailand and South Korea. Her international teaching experiences highlight her versatility and commitment to education. In South Korea, she delivered comprehensive three-day courses. While in Thailand in 2023, she taught Facility and Site Selection to more than 50 eager young professionals, enhancing their knowledge and skills.

In her role with the CEM Commission, Josie has been instrumental in refining and evolving the CEM curriculum. She actively participated in reviewing and updating course materials, collaborating with other commission members to improve the program. Her dedication extends beyond teaching as she mentors new industry professionals, guiding them with her expertise and experience.

Josie’s passion and enthusiasm for teaching earned her the 2024 IAEE Bob Dallmeyer Educator of the Year Award, which was presented to her this past December at Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, California.

Here, she shares her transformative journey to becoming an award-winning educator, her innovative teaching methods, international impact, and continuing efforts to shape the future of exhibitions and events industry education.

You transformed your fear of public speaking into one of your greatest strengths. Could you walk us through that journey and share how this personal experience influences your teaching approach today?

Josie: I have spent my entire life in front of people. As an athlete, I competed in front of large crowds and always felt comfortable in the spotlight. But standing up to speak in front of a group – whether it was 5 or 900 people – unexpectedly filled me with panic when it first happened. I brushed it off as a one-time situation, but when it happened again, I realized I had a real challenge to face.

I started observing others speak and present, searching for ways to overcome the fear. Interestingly, I discovered that I’m not afraid when someone else is up there with me. My struggle is being in front of a group where I’m expected to be serious. That just doesn’t feel like me – I love having fun!

So, I decided to tackle my fear head-on. What better way to overcome it than to teach?

I still remember my first class vividly. I arrived early, filled with nerves, and confided in Jennifer Potter [IAEE Senior CEM Program Manager] about how petrified I was. She calmed me down and gave me the courage to go through with it. I kicked off the class with a little humor – I started singing Adele’s “Hello,” pretending I was a pop star. The class burst out laughing, and in that moment, everything changed.

I realized that making people laugh and having fun in the classroom is my way of overcoming the fear. It allows me to stay authentic and connect with others while keeping the nerves at bay. From that moment on, I’ve embraced teaching as an opportunity to grow, learn, and, most importantly, enjoy myself!

Your gamification techniques have become a signature part of your teaching style. What inspired you to incorporate these elements into CEM courses and what impact have you seen on student engagement and learning outcomes?

Josie: I’ve always believed that imitation is the sincerest form of flattery. When I was taking CEM classes, I paid close attention to what worked in the classroom and what didn’t. I quickly realized I enjoyed group activities and competitions the most – after all, I love winning!

Incorporating games into my teaching not only makes learning more enjoyable but also energizes the students. It’s amazing to see how competitive they get, especially after the first winner receives a prize (usually a Starbucks gift card). Once that happens, the excitement in the room is contagious!

Understanding “Key Words” is essential in class, so I’ve turned learning them into an interactive game. For example, using a format like Jeopardy makes it both educational and fun. Students are engaged, motivated, and by the end of the activity, they’ve absorbed critical information without even realizing it.

Having taught in diverse international settings, how do you adapt your teaching methods to bridge cultural differences while maintaining the effectiveness of your curriculum?

Josie: I absolutely love teaching in an international setting. I’ll admit, though, that I was nervous the first time I flew to Thailand. The thought of being on a 12- to 14-hour flight, followed by a 6-hour second leg, was overwhelming. Thankfully, I’ve learned that I can handle it as long as I have sufficient legroom (being 6 feet tall, that’s a must!).

One of the most striking things I’ve noticed about international students is how seriously they take their classes. I’ll never forget a student in South Korea telling me, “I take tests very well,” with complete confidence. Their dedication to learning is truly inspiring.

That said, I’ve had to make some adjustments in how I teach. For example, I learned to slow down when I speak, as my normal pace can be too fast. This small change has made a big difference in helping students understand and engage.

As a member of the CEM Commission, what key changes or improvements have you helped implement in the curriculum, and how do these updates reflect the evolving needs of today’s exhibitions and events industry?

Josie: I served on the commission for two years and will miss being part of the group. Fresh perspectives are important for generating new ideas in the industry. I helped review Key Words to ensure consistency across workbooks and assisted with the Fellowship designation process, including being a part of a group interviewing a prospective fellow.

The ongoing changes and improvements will positively impact our industry. New ideas and refining existing ones will inspire future progress.

Looking back at your journey to becoming the 2024 IAEE Bob Dallmeyer Educator of the Year, what advice would you give to industry professionals considering stepping into teaching and/or leadership roles?

Josie: I am incredibly honored to have received this award! Having been in this industry for many years, I’ve always been deeply dedicated to its growth and success. Sharing my knowledge has always been a priority for me, and it’s something I continue to feel passionate about.

I consider myself fortunate to work in an industry I care so deeply about, alongside others who are equally committed to the success of face-to-face events. My goal is to pass along both my passion and the knowledge I’ve gained to those who share the same enthusiasm for this field.

The 2025 Call for Nominations is open! The deadline to submit nominations is 29 August 2025. Get complete details here.

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