I’ve been thinking a lot lately about how fundamentally our industry has changed and, more importantly, where we’re headed. As I speak with organizers, suppliers and industry veterans, the consensus is that we’re navigating a complete reimagining of what trade shows can – and should – be.

The pandemic didn’t just temporarily disrupt our business model; it permanently accelerated our evolution. I know some of us hoped we’d simply return to the “good old days” of traditional shows, but frankly, that ship has sailed. And you know what? That’s exciting news for those of us ready to embrace the next leg of our journey.

The exhibitors and attendees that show organizers serve today aren’t the same people they were five years ago. They expect year-round engagement, not just a few days on a show floor. They want personalized experiences that speak directly to their business challenges. They’re demanding seamless integration between their digital and in-person interactions. As an industry, we can either evolve to meet these expectations or watch someone else do it better.

Using data and analytics allows show organizers to curate a targeted attendee journey before the event and continue post-event. Successful business events will leverage the use of data to create communities of learning, networking and excitement that absolutely shapes a FOMO (fear of missing out) for future shows. Using data can help justify where to invest additional resources to drive innovation at the shows. The more that show organizers embrace this new mindset, the more relevant their show will be to the ever-changing attendee personas that are becoming key decision makers and influencers on what shows to attend and/or exhibit in.

Organizers are continually exploring and evaluating new technologies to develop strategies that build brand awareness and engage evolving attendee personas. How are you considering digital ads and social media platforms to tell your story in a compelling way? How are you experimenting with content marketing strategies and tracking engagement and conversions? As business events continue to evolve, it’s essential to explore emerging channels and adopt innovative technologies that align with your event strategies.

Omnichannel integration also offers us the opportunity to create innovative experiences where stakeholders can benefit from AI-driven matchmaking and real-time customization that enhance every interaction. For that to happen, our teams must understand both the art of event curation and the science of technology strategy. We need data scientists who appreciate the nuance of human connection. We need tech-savvy professionals who understand that at the end of the day, our business is about bringing people together in meaningful ways.

I believe the future of business events lies in their ability to deliver intelligent, personalized experiences that extend well beyond the event itself. Organizers who embrace this evolution will redefine how meaningful business connections are made in an increasingly digital world.

Our fundamental mission remains unchanged – we are still in the business of bringing people together. But we now have unprecedented tools to make those connections more targeted, more meaningful and more impactful than ever before. The journey ahead is complex, but for those of us willing to embrace change, the opportunities are extraordinary.

This month I challenge executive leaders to identify one area where your organization can begin integrating year-round digital engagement strategies, whether it be implementing advanced data analytics, developing AI-driven attendee matchmaking or creating omnichannel experiences that enhance business interactions. The future of our industry belongs to those who act on these opportunities today, not tomorrow.

I look forward to seeing the innovative and unprecedented solutions and experiences we create as we chart this exciting new territory!

Chuck Grouzard
2025 IAEE Chairperson
Executive Vice President of Business Development, Creative and Design
GES

The post Navigating Our Industry’s Digital Awakening appeared first on IAEE.

The Hidden Risks in Event Management

Today’s events collect vast amounts of Personally Identifiable Information (PII) from attendees and exhibitors. Names, email addresses, payment details, and even professional information, flow through various digital channels during the planning and execution phases. This treasure trove of data makes events particularly attractive targets for cybercriminals.

The most concerning aspect is that many organizers do not realize they are responsible for safeguarding this information. When a data breach occurs, it is not just the IT department that faces consequences – show organizers bear significant responsibility and liability.

Collaboration between event teams and cybersecurity professionals is essential. Your IT team or cybersecurity consultant should be involved from the earliest planning stages, helping to identify potential vulnerabilities and establish protocols for data protection. This partnership ensures that technical safeguards are integrated seamlessly into the event planning process.

Creating a Multi-Layered Defense Strategy

Effective cybersecurity for events requires a comprehensive approach that addresses vulnerabilities at every level. This begins with careful vendor assessment – a critical step often overlooked in the rush to secure services.

When selecting registration platforms, payment processors, or mobile app developers, inquire specifically about their cybersecurity programs. Ask potential vendors the following key questions:

• Do they comply with relevant frameworks like SOC 2, GDPR, or PCI DSS?
• Can they provide documentation of regular third-party security assessments?
• What is their incident response protocol in case of a data breach?
• How do they secure data both in transit and at rest?
• What are their data retention and deletion policies?

These questions not only help you identify secure partners but also signal to vendors that cybersecurity is a priority for your organization.

Internal safeguards are equally important. Work with your IT team to implement robust authentication processes for all financial transactions. Simple measures like requiring verification for payment changes can prevent costly fraud. Limiting the collection of sensitive information to only what’s absolutely necessary reduces your potential exposure in case of a breach.

Perhaps most crucially, develop a clear incident response plan before your event. Identify key contacts, establish communication channels (like a dedicated Zoom link), and outline step-by-step procedures for addressing different types of security incidents. This preparation ensures that if a breach does occur, your team can respond swiftly and effectively, potentially limiting the damage.

Beyond Technical Solutions: The Human Element

While technical protections are vital, the human element remains both a vulnerability and a strength in cybersecurity. Educating your team, vendors, and attendees about potential risks creates an additional layer of protection.

Attendee awareness can be particularly powerful. Consider implementing these educational measures:

• Include brief cybersecurity tips in pre-event communications and registration confirmations
• Create a dedicated section in your event app about digital safety
• Provide clear instructions for reporting suspicious activities during the event
• Post visible reminders about Wi-Fi security in public areas
• Train on-site staff to recognize and respond to potential security issues

For your internal team, regular training on cybersecurity best practices should be mandatory. This includes recognizing social engineering attempts, properly handling sensitive information, and following established security protocols. The most sophisticated technical defenses can be undermined by a single staff member clicking on a malicious link.

Cybersecurity insurance represents an important final safeguard. Despite best efforts, breaches can still occur, and the financial implications can be devastating. A well-chosen insurance policy provides an additional layer of protection, potentially covering costs related to data recovery, legal fees, and notification requirements.

IAEExtra TIP: In partnership with Risk Strategies, IAEE has developed a Cyber Asset Protection insurance program that members can secure at a discounted rate. Get more details here.

As our digital landscape continues to evolve, so too do the cybersecurity challenges facing exhibition and event organizers. By incorporating these insights into your planning process, you are not only protecting data – you’re also safeguarding the trust of your attendees, the reputation of your event and the future of your business.

Don’t miss the next IAEE Show Organizer Insights Hour on 21 March – register here!

The post Strengthen Your Event’s Digital Defense with Essential Cybersecurity Measures appeared first on IAEE.

The AI revolution is reshaping the exhibitions and events industry, from how we work to how we create memorable experiences. In advance of his webinar on 19 February, IAEE sat down with 42Chat Founding Partner Bob Caldwell to explore the practical ways industry professionals can harness AI’s potential while maintaining security and control.

How to Use A.I. In Your Event to Achieve Your Goals… Safely will explore 42Chat’s real-world experience implementing AI solutions. The conversation will dive deep into the practical aspects of AI adoption, from distinguishing between different types of AI technology to establishing proper vetting processes for potential providers.

Here, Bob shares the fundamental differences between AI types to real metrics from successful implementations along with candid insights about security protocols, implementation challenges, and the evolving relationship between AI and human expertise in the exhibition industry.

Your team works extensively with both curated and generative AI. Can you break down the key differences and explain why this distinction matters for exhibitions and events professionals who are just starting their AI journey?

Bob: There are many types of A.I., but for this discussion, the ones that matter are curated and generative conversational A.I.

Curated A.I. is where the set of responses (the answers) are predefined in advance. The A.I. extracts the need from the user question and then delivers that curated response. Generative A.I. also extracts the need from the question but creates a unique response based on its training.

Now, importantly – and this is critical to understand – generative AI does not actually “know” anything. Despite how it may seem, it doesn’t search for an underlying fact base to create the response. It quite literally makes a response based upon its training, where each individual word is strung together into a response.

You can think of Curated A.I. as a super-smart team member that’s trained to respond exactly the way you want, every time. It’s precise, reliable and secure, and of course, unlike human team members, it can work 24/7 and never calls in sick.

You can think of Generative A.I. as more of an improvisational storyteller. It can create narratives and handles unstructured, creative tasks but it’s prone to errors and, frankly, hallucinations. Curated A.I. excels when facts matter and delivers greater than a 95% correct response rate. But since Generative A.I. achieves an estimated 80% correct response rate or less, it works best when the user is knowledgeable enough to validate the response.

What specific challenges do your clients face and how does AI provide solutions that traditional methods cannot match?

Bob: Our clients almost universally have two distinct challenges:

• How do we connect with our attendees?
• How to answer the thousands of questions those attendees have? (Especially leading up to, and during, the show when staff are at their busiest).

Curated A.I. is perfect for this job – it can handle thousands of concurrent, disparate questions and deliver exactly the answer a client wants, exactly the way they want, instantly, 24/7. Providing these answers through an SMS chatbot gives attendees a reason to connect and opt-in. That means clients then have a way to reach their attendees when they want to remind them of something important or get them to react to some other call to action.

Data security is a top concern for event planners. What are the most crucial questions event professionals should ask AI providers before entrusting them with their event data?

Bob: For A.I., generally, there are two key questions:

• Is your data only being used to support your needs, or is it being used by your A.I. provider to train their A.I. model for everyone else as well? (TIP: Read your A.I. provider contract to make certain there is no difference between what the salesperson says and what the contract says.)
• How is your A.I. provider measuring the correct response rate? Is it just an estimate from the A.I. itself, or is it monitored and tracked by humans and knowable in advance? In this way, you can be certain that their measure of success corresponds to how your organization measures success and your data is protected and secure.

Can you give us an example of how AI implementation specifically moved the needle on attendee engagement and satisfaction?

Bob: Engagement and satisfaction always start with connection because no matter how great your offering, if people don’t connect with it, they won’t engage. Cvent recently reported an industry average of 63% app downloads, but our clients report their apps have anywhere from a 20 to 60 percent download rate. Of course, all those numbers are misleading because not everyone that downloads an event app actually uses it. And more importantly, many that download a new app turn notifications off, so they are not reachable.

In contrast, everyone has and uses SMS. It’s the first screen of every phone and has a 98% read rate, so virtually everyone is reachable and paying attention. Because users leverage the Curated A.I. chat functionality in SMS, they have opened that channel for other engagement.

Correspondingly, we see significant increases in satisfaction and engagement because users quickly access the answers they need, and clients can actually contact them in the SMS channel.   For example, one of our clients wasn’t seeing enough traffic to a second exhibitor room, but one timely notification almost instantly increased traffic. Another client wanted to let attendees know about an emergency ‘go fund me’ campaign to support an attendee in need and saw an immediate 90%+ response rate and contributions with just one message.

There is a lot of fear around AI potentially replacing human roles in the events industry. Based on your experience, how do you see AI complementing rather than replacing industry professionals’ expertise?

Bob: I am absolutely certain most folks in the industry would love to have A.I. take over answering all the repetitive questions they get! Of course, I am kidding a bit – the bottom line is that A.I. is an incredibly powerful tool that allows folks in our industry to do more work with less effort and to deliver more accurate overall responses.

A.I. can more quickly create show floor layouts, improving matchmaking effectiveness, monitor mood and sentiment, and even count booth traffic. Ironically, using A.I. to handle these types of tasks frees everyone up to spend more time doing the one thing A.I. can’t do: meet face to face! (Which is, of course, the purpose of our industry.)

What key lessons would you share with event planners who are considering AI integration and what do you find surprises your clients most about the implementation process?

Bob: First, for any A.I. integration, be specific on what job you want A.I. to do. Second, be sure to have very clear KPIs to measure your success and have your A.I. provider show you specific examples, not hype. Finally, be sure to work with your vendor and meet their deadlines to make your implementation better.

As far as what surprises our customers – more often than not, it is how easy and quick implementation can be. Our average customer spends about an hour a week over six weeks deploying a bot. Funny enough, the most common feedback we get is that clients spend more time deciding what name and avatar to give a bot than anything else!

Click here to register for How to Use A.I. In Your Event to Achieve Your Goals… Safely and learn more about upcoming topics for IAEE’s Webinar Wednesdays here.

The post AI Safety, ROI and Real-World Applications in Exhibitions and Events appeared first on IAEE.

Cybersecurity in 2025 will demand sharp focus as technologies like artificial intelligence and quantum computing continue reshaping both risks and defenses. Zero-day exploits are expanding, cybercriminals keep cooking up new schemes, and operational technology (OT) faces mounting threats. Companies need to fortify defenses and constantly rethink strategies to protect vital systems and data. To manage risk and strengthen resilience, pay special attention to these five trends in 2025:

Trend #1: Secure operational technology amidst growing vulnerabilities

Operational technology (OT) networks are the backbone of industries such as energy, healthcare, and manufacturing. For many organizations, OT also plays a role in building access control, climate control, security cameras, and other day-to-day technology. In 2025, OT faces escalating cyber risks from two persistent challenges: the proliferation of Internet of Things (IoT) devices and continued reliance on outdated legacy systems and equipment.

Unsecured IoT devices can serve as entry points for cybercriminals, while aging infrastructure in OT environments lacks the modern safeguards to withstand sophisticated attacks. These vulnerabilities can have cascading consequences, potentially disrupting operations, endangering safety, and leading to financial losses.

Strategies to reduce OT risks

• Separate your IT and OT networks to reduce the risk of lateral cyberattacks and limit the potential for cross-network contamination.
• Update and replace outdated equipment when feasible, and isolate legacy systems to prevent their vulnerabilities from affecting other parts of the network.
• Regularly evaluate IoT device security against best practices and implement segmentation to restrict devices’ access to sensitive systems.
• Weigh the costs of upgrading aging systems against the potential fallout of a breach and build a roadmap for addressing high-risk components.

Trend #2: Monitor use of artificial intelligence (AI) and educate employees

In many organizations, employees are experimenting with artificial intelligence tools outside the oversight of their IT departments, often accessing free, unsanctioned AI applications online. While these tools seem convenient, they can introduce cyber risk. For example, employees could unknowingly share sensitive data with an AI tool, increasing the risk of exposure. Vulnerabilities in some AI programs create openings for attackers to infiltrate corporate networks.

Also, deepfake technology and AI-driven social engineering attacks are becoming more sophisticated, making them harder to detect and amplifying their potential to compromise businesses.

Strategies to protect against AI risks

• Establish and enforce governance policies to regulate how employees use AI. Communicate what ethical, secure AI usage looks like and how to protect sensitive data.
• Educate your teams about the dangers of using unsanctioned AI applications and implement network restrictions to block access to high-risk platforms.
• Train employees with deepfake simulation exercises and social engineering awareness programs, so they can recognize and respond to AI-powered phishing and fraud attempts.
• Invest in monitoring technologies that identify irregular data patterns, unauthorized use of proprietary systems, or suspicious AI activity. Partner with your cyber insurer or approved security providers to deploy these tools effectively.

Trend #3: Consider potential zero-day exploits in business continuity planning

Zero-day vulnerabilities – security flaws that software vendors don’t know about yet – are a big risk for critical infrastructure. Attacks that take advantage of these flaws can disrupt things like energy grids, financial trading, and water treatment systems. These attacks are hard to predict but important to plan for.

Strategies to mitigate zero-day risks

Safeguard your own software and systems:

• Strengthen access controls: Verify all users and devices accessing critical systems by implementing multi-factor authentication (MFA), virtual private networks (VPNs), and role-based permissions to prevent unauthorized access.
• Invest in advanced threat detection: Use monitoring tools like intrusion detection systems and behavioral analytics software to identify and counter unusual activity as early as possible.
• Prioritize patch management: Develop and enforce a rigorous patching policy. Apply software updates promptly to minimize potential entry points for attackers exploiting known vulnerabilities.
• Conduct regular vulnerability assessments: Periodically review your systems to uncover and remediate weaknesses before an exploit occurs.

Prepare for indirect impacts of zero-day exploits:

• Evaluate business interruption coverage: Make sure cyber insurance covers downtime caused by third-party infrastructure attacks (e.g., outages in utilities, supply chains, etc.).
• Negotiate coverage for dependency risks: If your operations depend on third-party providers and platforms, confirm your policy includes terms for contingent business interruption (CBI) due to external cyber incidents.
• Develop incident response plans: Create a strategy for maintaining business continuity during external service disruptions, including backups, alternative suppliers, and operational redundancies.
• Perform supply chain risk assessments: Work with partners and vendors to understand their cyber risk posture. Make sure contractual agreements include shared responsibility for managing threats and disruptions.

Trend #4: Prepare for quantum computing’s challenge to encryption

If your organization has experienced a past theft of encrypted information, the data may be useless to cybercriminals today. Quantum computing, however, could facilitate decryption of that data. Because of exponential leaps in processing power, quantum machines have the ability to break encryption protocols. You’ll want to plan for this contingency.

Strategies that anticipate quantum computing risks

• Build awareness among your IT and risk teams regarding quantum computing advances and identify any vulnerabilities that require attention today.
• Track advancements in quantum-resistant encryption technologies, such as post-quantum cryptography, and determine what to incorporate into your IT and cybersecurity roadmaps.
• Strengthen encryption measures for archived and sensitive data, ensuring it’s as shielded as possible against future decryption attempts.
• Partner with cybersecurity vendors and insurers who are actively preparing for quantum risks to design a strategy that addresses both current and emerging threats.

Trend #5: Add cyber liability insurance review to annual risk management planning

Even if you have cyber liability insurance today, the cyber protocols required by your insurance company can change over time. To maintain coverage, you may need to implement specific security processes, tools, and training. Also, cyber insurers are increasing scrutiny of vendor relationships.

Some of the contracts your business relies on for revenue and/or operations may require proof of cyber coverage. So, staying on top of your cyber policy – making sure you have the right coverage amounts to satisfy contractual obligations and the right risk management procedures in place – requires ongoing attention.

Insurance and risk management strategies to protect your balance sheet

• Revisit your organization’s contract review/approval processes. Because cyber risks can lurk in vendor contracts, ask your legal counsel and insurance broker to scrutinize the fine print.
• Establish formal procedures, if you don’t already have them, to track the cyber insurance requirements in your government, customer, and other contracts (to ensure compliance).
• Review policy exclusions carefully, especially those concerning state-sponsored attacks or third-party vulnerabilities, and address any gaps in coverage.

Looking ahead at cybersecurity challenges

Cybersecurity isn’t a task you check off – it’s a constant battle against evolving threats. Ignoring vulnerabilities or standing still invites risk, whether it’s outdated OT systems, AI-driven scams, or quantum-powered attacks on encryption.

The stakes are high. Aligning with trusted partners, investing in robust technology, and embedding cybersecurity into every level of operations will help fortify your organization.

Want to learn more?

Find Allen Blount on LinkedIn.

Connect with Risk Strategies Cyber Risk team at cyber@risk-strategies.com.

Learn more about the benefits available from IAEE Preferred Partner Risk Strategies here and about partnering with IAEE here.

The contents of this article are for general informational purposes only and Risk Strategies Company makes no representation or warranty of any kind, express or implied, regarding the accuracy or completeness of any information contained herein. Any recommendations contained herein are intended to provide insight based on currently available information for consideration and should be vetted against applicable legal and business needs before application to a specific client.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

The post Cybersecurity Trends 2025: Resilience Planning appeared first on IAEE.

In June 2024, Abby Nero and Erika Welling, members of the Event Technology Committee, led the Organizer Insight Hour session on “The Power of Collaboration,” where industry leaders shared their insights on transforming event management with cutting-edge technology. It quickly became clear from the discussion that event professionals needed more than just knowledge—they needed practical tools to navigate the complexities of selecting, evaluating, and implementing the right technology.

The Event Technology Committee set out to create a toolkit designed specifically to address these challenges, helping members streamline their processes and ensure a smooth, successful experience for both teams and attendees. This toolkit is the result of that effort, providing essential resources to help you make informed decisions and optimize your event tech strategy.

This comprehensive suite of assets empowers organizations to navigate the increasingly complex landscape of event technology with ease and confidence. It includes three essential tools:

1. Frequently Asked Questions When Evaluating Event Technology Vendors
   The FAQ document provides a curated set of questions and considerations to help organizations thoroughly assess event technology vendors. By covering a wide array of topics related to event management software and platforms, this guide ensures that you ask the right questions to evaluate features, compatibility, and vendor reliability, so you can make a well-informed decision for your next event.
2. Glossary of Terms
   Navigating the technical jargon of event technology can be overwhelming. This glossary is specifically designed for event planners, managers, and integration specialists. It offers clear, concise definitions for the key terms, technologies, and tools commonly used in the event industry.
3. Request for Proposal (RFP) for Event Technology Software/Providers
   This RFP template outlines the core requirements and expectations for selecting the right event technology provider. Tailored to the needs of event organizers, it covers everything from attendee engagement and virtual experiences to platform compatibility and vendor support. By using this template, organizations can ensure that their RFP process is efficient, thorough, and aligned with their specific goals for upcoming events.

Whether you’re a seasoned event planner or just getting started, the IAEE Digital Tool Kit is designed to help you enhance your event tech strategy and create a smooth, engaging experience for your attendees. Stay tuned for even more resources—the Event Technology Committee is already working on new additions for 2025.

Visit the IAEE KnowledgeHub to download these important resources!

The post Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech appeared first on IAEE.

Erika has provided resources and guidance to many during her career, which includes senior-level operations and marketing for international general service contractors in the exhibitions and events industry. Previous to working in the general services contracting world, Erika was Regional and International Director for Themed Restaurants and Attractions, and Director for a prominent Las Vegas transportation and sightseeing company.

Erika has served for more than 18 years on the board of the Las Vegas Hospitality Association (LVHA), as well as having served on IAEE’s CEM Commission and the Community, Engagement and Belonging Committee. She currently serves on the CEM Faculty, the Chapter Leaders Council and is the Immediate Past Chairperson of the IAEE Southwest Chapter (SWIAEE) Throughout her career, she has served on boards for tourism, professional education and philanthropic associations.

Erika invariably incorporates her education from the Art Institute of Pittsburgh and art experience within her profession. In her free time, she enjoys an assortment of art projects, reading, skiing, and hiking.

Here, Erika shares her views on how technology fits into the ever-evolving exhibitions and events business landscape.

What inspired you to serve on this committee and how do you see your role in bridging the gap between technical expertise and events business knowledge?

As an independent event planner, I’m involved in a variety of roles in the exhibitions and events world with large and small events covering a multitude of industries and demographics. Wearing many hats, I dip into the technology role from time to time, and am by no means an expert although I have a passion for tech. I have an extreme appreciation for technology experts and feel that, overall in our industry, and even within large organizations housing their own technology departments, we all need to access/seek and rely on technology expertise as much as we possibly can especially as technology is growing and changing rapidly.

How do you think the committee’s work can be leveraged to enhance IT member experiences within the association?

I think we need to create more awareness of our tech community and the huge effect they have in our industry’s day-to-day operations. We also need to increase membership involvement in the committee, and influence/encourage member organizations’ tech staff to be involved.

What emerging technologies do you believe have the potential to disrupt the exhibitions and events industry in the near future?

AI and machine-learning, and how that affects information and security, as well as big data and data analytics and how to harness data for best use on current and future goals. Virtual reality (VR) and augmented reality (AR) offer huge opportunities to enhance education, marketing and data.

What topics do you think are most crucial to address in education sessions addressing event technologies, and why?

Since we have small, medium and large size exhibitions/events among IAEE members and corresponding vendor organizations (some of which wear many hats and some who are focused to one expertise such as technology), perhaps we could take a multi-level approach to learning such as tech education/information Level One, Level Two, etc. Through many conversations I’ve been hearing, the need for information on all levels – from basic, such as glossary of terms, on up to more complicated scenarios – is a consideration we should explore.

In your opinion, what are the key components that should be included in a digital event technologies toolkit, and how would this resource serve the exhibitions and events industry?

The toolkit should include a terminology handbook/glossary, case studies, best practices, and what to know for x, y and z, etc. We have top level international tech experts as IAEE members, and I feel we should leverage their knowledge as a key resource with a focus on best practices and highest standards within the rapidly growing and changing technology in our industry.

Learn more about IAEE’s Event Technologies Committee here. Interested in serving on an IAEE council, committee or task force? Find out more here!

The post Erika Welling Sees the Potential in New Technologies for Our Industry appeared first on IAEE.

In addition to serving on IAEE’s Event Technology Committee, Louis is a member of IAEE’s Awards Committee and the IAEE China Council. Louis became a lecturer for the CEM Learning Program organized by IAEE and CCPIT in the China region in 2018, and for CIEP courses in 2023.

Here, Louis shares his views on how technology fits into the ever-evolving exhibitions and events business landscape.

What inspired you to serve on this committee and how do you see your role in bridging the gap between technical expertise and events business knowledge?

I was invited by Ms. Cathy Breden, CMP-F, CAE, CEM, IAEE’s former EVP and COO,  to join the Event Technologies Committee in 2023. My original intention at that time was to deepen my understanding of the event technology status and breakthroughs in the trade fair industry in the U.S. Now, my goal is to help promote the technological level of exhibition companies in China and the United States.

EXPOTEC is a leading event technology and registration company in Greater China. Whether it is for our customers, peers, or friends, we are committed to being the most technologically savvy provider in the event industry and the most event savvy provider in the technology industry. Becoming a bridge between the two industries of technology and events is our positioning for ourselves.

How do you think the committee’s work can be leveraged to enhance IT member experiences within the association?

I think the work of the committee should focus on three aspects: marketing, promotion, and education.

The significance of marketing is to let the IT members know what the latest event technology is and how to use it.

The meaning of promotion is to assist the IT members to improve their levels of digitalization and efficiency, as well as achieve cost reduction and efficiency improvement.

The significance of education is to help IT members master the use of the latest event technology and improve their skills.

What emerging technologies do you believe have the potential to disrupt the exhibitions and events industry in the near future?

In fact, I don’t really like to use the word ‘disrupt’ to describe the relationship between the exhibition industry and technology. Through three years of practice during the COVID-19 pandemic, we have discovered that the relationship between the exhibition industry and technology is neither complementary nor substitutive. People still yearn for face-to-face communication between people.

For a long time to come, the relationship between the exhibition industry and technology will continue to be integrated and developed. Exhibition activities without any technology are definitely not good exhibition activities, but exhibition activities with technology are not necessarily good exhibition activities. Whether it is VR/AR, or the metaverse and artificial intelligence, what changes is the user experience and improvements in efficiency.

Unless the effect brought by technology were to subvert the ROI brought by the exhibition industry to exhibitors and visitors, technology will always be a tool for exhibition companies.

What topics do you think are most crucial to address in education sessions addressing event technologies, and why?

I think there are two points that need to be addressed urgently.

The first is “learning by doing.” No matter how good the technology is, if it is not put into practice in the education process, the degree to which the educated can master it will be greatly reduced.

The second point is that technology cannot be separated from the scene. The use of technology in the education process needs to have a clear scene. If possible, the use of event technology in this scene is in line with business logic, and promotes the business model and profit model of the activity.

In your opinion, what are the key components that should be included in a digital event technologies toolkit, and how would this resource serve the exhibitions and events industry?

For this question, I think we may refer to the application scenarios of AI technology in the events industry.

A digital event technologies toolkit should solve the following problems:

• Writing tools and text generation
• Video production and generation
• Project management
• Graphic and 3D design
• Shorthand and note-taking
• Team collaboration
• SAAS software package
• CRM

The above are all tools that event industry personnel will use in their daily work. Good technology can greatly improve our efficiency in solving problems.

Learn more about IAEE’s Event Technologies Committee here. Interested in serving on an IAEE council, committee or task force? Find out more here!

The post Louis Zheng Seeks to Build Bridges Between Technology and Events appeared first on IAEE.

“Two roads diverged in a wood, and I –
I took the one less traveled by,
And that has made all the difference.”

I find these lines from Robert Frost’s “The Road Not Taken” especially poignant these days. Written in 1915, I can’t help but think of how he would have tackled the concept of maneuvering today’s digital landscape filled with seemingly endless ‘less traveled roads’ that are both exciting and baffling to the masses currently faced with navigating them.

Technology is evolving at a breakneck pace and trade shows find themselves at an exciting crossroads. Our options are moving from tantalizing notions to powerful tools that can reinvent the way we conceptualize, plan and execute events. Industry leaders must harness their potential to create extraordinary attendee experiences that drive success.

At the forefront of this digital revolution is artificial intelligence (AI), the transformative force making waves across every industry sector. From intelligent chatbots and virtual assistants to predictive analytics and personalized recommendations, AI’s vast applications are far-reaching. Imagine an AI-powered platform that can seamlessly match attendees with relevant exhibitors, sessions and networking opportunities based on their preferences and behavior patterns. This level of personalization can significantly enhance the attendee journey, fostering more meaningful connections and increasing overall satisfaction.

But AI’s impact extends far beyond attendee engagement. Show organizers can leverage AI-driven insights to optimize everything from venue selection and layout design to resource allocation and crowd management. Predictive models can analyze historical data and real-time inputs to forecast attendance patterns, identify potential bottlenecks, and make proactive adjustments to ensure a seamless flow throughout the event.

AI is also a gamechanger for marketing teams. By analyzing vast troves of data, algorithms can identify the most effective channels and messaging strategies to not only reach but resonate with target audiences. This data-driven approach not only enhances marketing campaigns but also maximizes return on investment (ROI) for exhibitors and sponsors.

Beyond AI, other cutting-edge technologies are poised to reshape events. Augmented reality (AR) and virtual reality (VR) offer immersive experiences that can transport attendees to virtual showrooms, product demos and interactive environments. Imagine attendees donning VR headsets to explore a life-sized, interactive replica of an exhibitor’s factory floor or using AR to navigate the venue, access contextual information and interact with digital overlays.

Additionally, the Internet of Things (IoT) and wearable technologies can enhance event logistics and attendee tracking. Smart badges, wristbands and mobile apps can provide real-time insights into attendee behavior, dwell times and foot traffic patterns, enabling organizers to make data-driven decisions and optimize the event experience on the fly.

As exciting as these tech tools are, it’s important to remember that they are exactly that – tools. The true power lies in our ability to thoughtfully integrate these innovations into a cohesive, attendee-centric strategy that enhances the overall event experience while delivering tangible business value.

To fully capitalize on their potential, executive leaders must champion a culture of innovation, collaboration and continuous learning within their organizations. Investing in upskilling and reskilling initiatives, partnering with technology providers, and encouraging cross-functional knowledge sharing is essential to staying ahead of the curve.

The trade show industry has always been a hub of innovation that brings people together to exchange ideas, forge connections and drive progress – these are definitely not roads less traveled for us. Nonetheless, executive leaders must be mindful of how we move through this digital landscape by investing not only in the technologies themselves, but in the driving (and most valuable) force behind them – our teams.

Marie Browne
2024 IAEE Chairperson
Group Vice President
RX

The post Less Traveled Roads in the Digital Landscape appeared first on IAEE.

Originally published by Risk Strategies

Cyber threats are escalating. Reports from IBM show that cyberattacks using stolen or compromised credentials surged by 71%, year-over-year in 2023, and 32% of cyber incidents involve data theft and leaks. This indicates a shift towards stealing and selling data rather than encrypting it for ransom. The human element is often the weakest link in cybersecurity risk management. Creating a “human firewall” can significantly fortify your business against these threats. To better understand this concept, let’s explore the human factors that play a crucial role.

Cybersecurity human factors

Research from Stanford University and Tessian shows that human factors account for more than 80% of cyber incidents. Common human errors include:

• Social engineering: Criminals trick employees into revealing confidential information.
• Clicking malicious links: Often found in phishing emails, these links can expose your systems to viruses, give threat actors access to confidential information, and compromise your organization’s security.
• Bypassing security protocols: For convenience, employees may ignore essential security measures.

For example, Change Healthcare faced a major data breach due to employees bypassing multi-factor authentication (MFA). Hackers accessed sensitive patient data, resulting in significant financial and reputational damage. One effective strategy to reduce risks such as these is implementing a human firewall.

What is a human firewall?

A human firewall consists of employees who act as the first line of defense against cyber threats. Unlike traditional cybersecurity measures that rely on technology, a human firewall underscores the critical role of trained and vigilant staff.

What is an example of acting as a human firewall?

Turning your staff into diligent defenders against cyber threats can make a huge difference. Here are two real-world examples that illustrate the effectiveness of a human firewall in different sectors:

• Financial Sector: The Royal Bank of Scotland reduced phishing incidents by 78% after implementing comprehensive employee training programs.
• Healthcare: A hospital network successfully defended against ransomware by regularly educating staff on recognizing phishing attempts.

Understanding cognitive and cultural drivers in cybersecurity

Building an effective human firewall also involves understanding the cognitive and cultural factors that influence employee behavior.

Cognitive aspects

Employees often take the path of least resistance, making decisions that prioritize convenience over security. This behavior is influenced by cognitive biases and the pressure to meet performance goals.

Organizational culture

A strong security culture balances responsiveness with skepticism. For instance, encouraging employees to verify suspicious emails can prevent many attacks. In the example, the company failed to enforce MFA and neglected security patches. Their culture prioritized convenience, leading to a significant data breach and Senate testimony from its CEO.

Changes to organizational structure

Key events affecting your organizational structure could also heighten the risk of human error. For example, with a merger or acquisition, the combination of different tech platforms, systems, and cultural norms could complicate cybersecurity practices.

Conduct thorough due diligence to assess the cybersecurity posture of acquired entities. Develop strategies to maintain security amidst organizational changes, such as standardized protocols and continuous monitoring.

Short staffing and burnout

Shortages in cybersecurity staff can impact risk management. Implement 24/7 monitoring using AI and analytics to continuously monitor systems. Prevent cybersecurity and IT team burnout by rotating shifts to ensure adequate rest periods and offering professional development opportunities to keep staff engaged and motivated.

Understanding the cultural and behavioral factors is an important next step, but it doesn’t go far enough. The next step is adoption and implementation by your people.

Cybersecurity employee training

Providing regular and effective training is a cornerstone of maintaining robust cybersecurity. Engaging methods, such as animated modules, can improve employees’ memory and understanding of the material. Implementing analytics to track training effectiveness and employee compliance further strengthens the training program.

Employee training is also important in the context of cyber insurance, as many insurers require organizations to have a baseline level of employee cybersecurity training in place to qualify for coverage. Proof of training can also reduce premium rates. Demonstrating a commitment to cybersecurity through regular training activities indicates to insurers that a business is taking proactive steps to mitigate risks. This proactive approach can lead to lower premium rates as it reduces the likelihood of costly claims.

A cadenced training system and setting a “tone from the top” are great places to start. For example, Risk Strategies conducts monthly cybersecurity training announced by the Chief Information Security Officer (CISO). This executive-led approach has proven effective in fostering a security-conscious culture.

Technological and procedural measures in cybersecurity

While regular and effective training is important, complement this with robust technical and procedural measures to ensure comprehensive cybersecurity. Some of these measures include:

• Multi-factor authentication (MFA): Adds an extra layer of security.
• Strict password policies: Enforce the use of complex passwords.
• Vulnerability scanning: Use AI-powered solutions to regularly scan for and address vulnerabilities, helping you detect and squash threats effectively.
• Incident response plans: Ensure comprehensive plans are in place for quick action during an incident.

Cybersecurity and human factors risk assessment and regulatory landscape

It’s difficult to know the degree of human error your organization may be exposed to without conducting a cybersecurity and human factors risk assessment. This will help you gauge any gaps in the system and identify areas for proactive improvement. Here are some places to start:

Consistent self-auditing and optimization

Identify weaknesses in your systems, processes, and human behaviors that could be exploited by cyber criminals. Considerations may include weak passwords, lack of security awareness training, and susceptibility to phishing attacks.

For each identified risk, estimate the likelihood (probability) of it occurring and the potential impact (financial, operational, reputational) if it does. Use a risk scoring system to prioritize the most critical risks that need immediate attention.

Use tools for comprehensive assessments

Cybersecurity risk assessment tools help businesses identify and manage potential security threats. Popular tools scan for vulnerabilities, assess compliance risks, and analyze networks, applications, and devices to find weaknesses.

Some tools provide ratings based on security performance. Using these tools helps companies protect sensitive data and improve their overall security.

Keep up with evolving regulations and ensuring compliance

The US regulatory landscape for cybersecurity has become stricter over the last decade. Major laws like the Cybersecurity Information Sharing Act (CISA) encourage sharing threat information. The General Data Protection Regulation (GDPR) impacts US businesses handling European data. The National Institute of Standards and Technology (NIST) framework helps organizations improve their cybersecurity practices. Recently, the Cybersecurity Maturity Model Certification (CMMC) requires defense contractors to meet specific security standards.

Many insurance carriers now require vulnerability scanning before finalizing cyber insurance to ensure that businesses have addressed any potential weaknesses. The assessment is an important step for organizations to take before signing on for cybersecurity insurance.

Integration of AI in cybersecurity

In addition to assessments and compliance, integrating AI into your cybersecurity strategy can boost your defenses. AI can enhance cybersecurity by detecting phishing attempts, identifying anomalies, and reducing risks. Consider AI as a supplementary tool, providing an additional layer of protection by identifying suspicious activities that we, as humans, might miss.

While AI implementation can be costly, its benefits in preventing breaches could outweigh the initial investment. For example, AI can recognize phishing trends and block suspicious emails, reducing human error and enhancing overall security.

Future-proofing cybersecurity: the role of advanced technologies and human factors

The integration of advanced technologies, continuous improvement in training tools, and evolving cultural practices will continue to shape the future of cybersecurity risk management. Future AI tools will better recognize and block sophisticated threats, further reducing human error.

To effectively defend against cyber threats, focus on building a human firewall. This involves investing in employee training, implementing robust technological measures, and fostering a strong security culture. Stay updated on evolving trends and best practices to ensure your business remains resilient against cyber threats.

Want to learn more?

Find Allen Blount on LinkedIn.
Connect with Risk Strategies Cyber Risk team at cyber@risk-strategies.com.

Learn more about the benefits available from IAEE Preferred Partner Risk Strategies here and about partnering with IAEE here.

The contents of this article are for general informational purposes only and Risk Strategies Company makes no representation or warranty of any kind, express or implied, regarding the accuracy or completeness of any information contained herein. Any recommendations contained herein are intended to provide insight based on currently available information for consideration and should be vetted against applicable legal and business needs before application to a specific client.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

The post Building a Human Firewall: Strengthening Your Cybersecurity Defenses appeared first on IAEE.

Originally published on Forbes.com

It’s difficult to write about artificial intelligence (AI) in the software sector without falling into some of the same well-worn conversation points we’ve all been seeing. Yes, these radical innovations are transforming everything from payroll to hiring, but it’s important to examine another angle as we move forward: responsibility and governance.

“Embracing AI governance platforms is not just a matter of compliance; it is a strategic imperative for organizations looking to thrive in the age of AI,” explained Raghunandhan Kuppuswamy, IDC research manager of AI software.

The message he’s conveying, and it’s one I agree with, is that we must not simply do the bare minimum when it comes to AI regulation and compliance. As purveyors and proponents of AI-based technology, corporate leadership teams are responsible for establishing the codes and rulebooks that ensure AI’s impact is beneficial.

I’ve experienced firsthand the questions that arise when implementing AI-enabled tools in Opkey’s field, ERP test automation. We’re seeing huge gains in productivity and development efficiency. But it’s not only about the wins for the product: We must take responsibility not only for what these tools are doing now but also for their potential impact down the line.

In highly complex systems, this takes more than a cursory glance. It’s an ongoing conversation, a way of working and a lens of practical responsibility that leaders must adopt. It’s something that should bring us together across industries, and the conversation needs to include stakeholders from many different standpoints, each bringing a valuable point of view.

So, what are the strategic points of analysis when it comes to AI governance? This is what’s on my mind.

Robust Data Privacy and Security Measures

Protecting user data and maintaining coherent security protocols are foundational to ensuring that AI is a benefit to our systems, not a problem. To do this, I recommend implementing stringent data privacy measures and advanced security mechanisms to protect sensitive information. Make sure to hold your AI systems to the highest standards of data integrity and confidentiality, thereby creating user confidence and trust.

Regulatory Compliance and Proactive Governance

Proactive engagement with regulatory bodies and adherence to evolving AI governance frameworks are crucial. You can achieve this by actively collaborating with industry regulators to ensure your AI systems comply with legal standards, promoting a culture of accountability and safeguarding against misuse. Staying ahead of regulatory changes can allow you to set benchmarks for responsible AI development.

Continuous Monitoring and Transparency

You can’t create these AI-powered tools and let them run amok without monitoring them. Continuous control and transparency in AI operations are essential for maintaining ethical standards and operational excellence. Consider investing in state-of-the-art monitoring tools and processes to proactively track AI performance and address issues. By fostering transparency, you can help stakeholders understand and evaluate your AI’s decision-making processes, enhancing accountability and trust.

There are more angles to this subject – these three merely offer a taste of what we, as leadership teams and developers, should be discussing every day. Let this article therefore be the start of the conversation, not the end.

Whether you’re embarking on an AI program or looking to enhance existing initiatives, CEIR’s AI Innovation Masterclass in September will provide the strategic framework and practical tools needed to thrive in the AI era. Amplify your CEIR Predict takeaways with the AI Innovation Masterclass the day prior! Learn more and register to attend here.

About the Author

Pankaj Goel is Opkey’s Co-Founder, Chief Executive Officer and Executive Chairman of the Board. He founded Opkey in 2016. Previously he served as Co-Founder & Chief Executive Officer of Crestech Software Systems from 2005 to 2015.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

The post AI Governance: The Complex Conversation We Should Be Having appeared first on IAEE.

Originally published on CEIR.org

In the rapidly evolving digital age, mastering Artificial Intelligence (AI) has become a cornerstone for businesses aiming to sustain growth and stay ahead of the curve. Yet, for many leaders and entrepreneurs, the mere mention of AI can evoke visions of complex algorithms and inscrutable coding languages, leading to technical overwhelm. However, integrating AI into your business strategy doesn’t have to be a daunting endeavor.

Here are five practical ways to leverage AI for your business growth, tailored for those who wish to navigate the AI landscape without getting bogged down in the technical minutiae.

#1 Start with the ‘Why’: Define Your Business Goals

Begin by clarifying what you wish to achieve with AI. Whether it’s enhancing customer experience, streamlining operations, or unlocking new insights from data, having a clear objective will guide your AI journey. Remember, AI is not just a tool but a means to an end. Identifying your goals will not only provide direction but also help in selecting the right AI solutions that align with your business needs.

#2 Embrace AI as a Service (AIaaS)

One of the most accessible ways to integrate AI into your business is through AI as a Service (AIaaS). This approach allows you to leverage AI technologies through cloud-based services without the need for extensive technical expertise. From natural language processing and speech recognition to predictive analytics, AIaaS platforms offer a variety of services that can be customized to your business needs. This model enables you to experiment with AI capabilities and scale up as your confidence and understanding grow.

#3 Focus on Data Quality Over Quantity

AI’s effectiveness is deeply rooted in the quality of data it’s fed. Before diving deep into AI implementation, invest time and resources in ensuring your data is clean, organized, and relevant. This doesn’t necessarily require technical expertise but attention to detail and a strategic approach to data management. Clean, high-quality data is the fuel that powers AI, enabling it to generate accurate insights and make informed decisions.

#4 Leverage User-Friendly AI Tools and Platforms

The market is abundant with AI tools and platforms designed with non-technical users in mind. These platforms often come with intuitive interfaces, drag-and-drop features, and pre-built templates, making it easier for business leaders to experiment with AI without deep technical knowledge. Tools like automated marketing platforms, customer relationship management (CRM) systems with AI capabilities, and visual data analysis software can be powerful allies in your AI journey.

#5 Collaborate with AI Experts and Invest in Continuous Learning

Building a collaborative relationship with AI experts can significantly demystify the technical aspects of AI for you and your team. Whether through hiring in-house experts, consulting with AI firms, or partnering with AI startups, gaining insights from those who live and breathe AI can accelerate your learning curve and implementation process. Additionally, investing in continuous learning through workshops, webinars, and courses on AI for business leaders can empower you and your team to make informed decisions and stay abreast of the latest AI developments.

Conclusion

Mastering AI for business growth is less about becoming a technical expert and more about understanding how AI can serve your business goals. By starting with clear objectives, leveraging AIaaS, focusing on data quality, utilizing user-friendly tools, and collaborating with experts, you can harness the power of AI to drive business growth without the technical overwhelm. In doing so, you embody the virtues of mindful leadership in technology, prioritizing clarity, empathy, and a heart of service in the age of AI.

​Remember, the journey to integrating AI into your business is a marathon, not a sprint. Embrace it with enthusiasm, resilience, and an open mind, and watch as it transforms your business in ways you never imagined possible.

Noelle will be addressing the Future of AI in Exhibitions and Events at this year’s Predict Conference in September! Learn more and register to attend here.

About the Author

Noelle Russell, Founder of the AI Leadership Institute, is a multi-award-winning technologist with an entrepreneurial spirit who specializes in helping companies with data, cloud, conversational AI, Generative AI, and LLMs. She has led teams at NPR, Microsoft, IBM, AWS and Amazon Alexa, and is a consistent champion for Data and AI literacy. In the last year, she was awarded the Microsoft Most Valuable Professional (MVP) award for Artificial Intelligence (for the 3rd year) as well as VentureBeat’s Women in AI Responsibility and Ethics award.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

The post 5 Ways to Master AI for Business Growth Without Technical Overwhelm appeared first on IAEE.

Originally published by Risk Stategies

Deepfake technology blurs the line between reality and fabrication. While sometimes used for entertainment purposes or as a novelty, deepfakes can be a dangerous tool for cybercriminals, enabling scams, blackmail, and misinformation. Learn more about this threat so you can proactively prepare and protect your business.

What are deepfakes?

Deepfakes use AI and machine learning algorithms to manipulate audio and video, convincingly replicating a person’s voice, image, expressions, and actions. This ability to forge someone’s likeness makes deepfakes potent tools for spreading misinformation, stealing data and money, and damaging reputations.

Business impact

Deepfakes pose a threat far beyond individual privacy. They put companies at risk of financial fraud, reputational damage, and erosion of public trust. For example, one finance worker was tricked into transferring $25 million to fraudsters who used a deepfake to impersonate their company’s CFO. This incident underscores the immediate financial dangers that deepfakes present.

The rise of deepfake phishing

Deepfake technology enables cybercriminals to carry out highly targeted phishing attacks by creating realistic audio or video clips of trusted figures within an organization. This deception can trick employees into divulging sensitive information or transferring funds, as the familiar voice or face lowers their guard and bypasses standard security checks.

To protect your business from deepfake phishing attacks, it’s crucial to implement robust security measures and foster a vigilant organizational culture. Key strategies include:

• Applying multi-factor authentication, such as verbal confirmations through secure channels, to verify unusual requests
• Training employees to detect signs of deepfake attempts and to scrutinize any suspicious communications, regardless of the source

AI significantly enhances the complexity and effectiveness of social engineering attacks, leading to serious data breaches or business disruptions. Keeping abreast of deepfake technology as it evolves is essential in protecting against these advanced threats.

Navigating legal and regulatory implications of deepfakes

To stay compliant with deepfake laws and avoid legal pitfalls, understanding these laws is crucial. Deepfake laws regulate the creation and distribution of hyper-realistic audio or video manipulations. Several states have proposed or enacted laws aimed at preventing malicious uses like fraud, defamation, or misinformation. Federal efforts are also in progress to address this technology’s broader implications. Here are steps your business can take to ensure compliance:

• Regular legal reviews: Conduct regular reviews of AI and media usage policies to ensure you align with current laws and regulations. This helps identify any areas of risk and adjust practices accordingly.
• Compliance training: Implement comprehensive training programs for employees that cover deepfake technology legal implications. This ensures that staff are aware of what constitutes lawful versus unlawful use of such technologies.
• Policy updates: Stay abreast of deepfake-related legislative changes and adjust internal policies as necessary. This proactive adjustment helps prevent legal issues.

Insurance coverage for deepfake risks

As deepfake threats escalate, cyber liability insurance offers you vital protection. This coverage mitigates losses from deepfake-related incidents, including:

• Legal expenses and data recovery: These policies cover legal costs from litigation related to deepfake incidents, including fees, settlements, or judgments. They also support data recovery efforts to restore system integrity and secure compromised data, crucial in preventing significant data breaches.
• Phishing coverage: Cyber liability insurance helps businesses recover from these sophisticated phishing attacks.

Given the severe reputational harm deepfakes can cause, management liability coverage is crucial. This insurance protects against:

• Reputational damage, which covers financial losses from fake images or videos of company figures.
• Crisis response, which helps pay for crisis management and PR efforts to restore brand trust.

How will deepfakes impact the future insurance landscape?

The insurance landscape is evolving alongside the increasing use of deepfakes. Currently, deepfakes have not dramatically changed cyber liability insurance policies, but this is expected to shift as their impact grows. Prepare for changes in your coverage, including:

• Increased rates: As the number of deepfake-related claims rises, insurance costs may also increase.
• Specific exclusions: Policies might introduce exclusions specifically addressing deepfake incidents.
• Training and detection requirements: New mandates for deepfake detection and employee training could become standard.

The regulatory landscape surrounding deepfakes is constantly changing. While outright bans are unlikely, regulations are emerging to limit the spread of harmful content. Deepfakes have both beneficial uses and significant dangers. Understand the technology, potential abuse, and changing regulations for responsible and lawful usage.

To counter escalating deepfake threats, enhance your cybersecurity protocols and regularly review your security measures. Prioritize continuous employee training and stay informed about technological changes.

Act now to adapt policies and strengthen your defenses to protect your organization from these sophisticated risks.

Want to learn more?

Find Allen Blount on LinkedIn.
Connect with Risk Strategies Cyber Risk team at cyber@risk-strategies.com.

Learn more about the benefits available from IAEE Preferred Partner Risk Strategies here and about partnering with IAEE here.

The contents of this article are for general informational purposes only and Risk Strategies Company makes no representation or warranty of any kind, express or implied, regarding the accuracy or completeness of any information contained herein. Any recommendations contained herein are intended to provide insight based on currently available information for consideration and should be vetted against applicable legal and business needs before application to a specific client.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

The post Protecting Your Business from Deepfake Threats appeared first on IAEE.