By Victoria Plotnikova, CEM, CTSM | Account Executive | Expo Convention Contractors, Inc.
Earning my CEM certification has been one of the most enriching experiences of my professional journey.
Coming from a background rooted in the European and Russian events industry – including the honor of representing Russia at the World Expo in Shanghai – I believed I had a solid foundation. But stepping into the U.S. exhibitions and events landscape, I quickly realized how much more there was to discover. That moment of humility opened a new and exciting chapter for me.
The CEM Learning Program offered more than technical knowledge. It gave me clarity, structure, and a deep understanding of how the American market operates. Most importantly, it gave me a sense of belonging – among brilliant instructors, generous peers, and a community that truly values diverse perspectives.
Since earning my certification, I’ve been proud to continue my career as an Account Executive at Expo Convention Contractors, where I manage client relationships, oversee booth design and execution, and contribute to creating memorable trade show experiences. The CEM knowledge has empowered me to communicate more effectively with clients, navigate complex logistics, and drive results with confidence.
One of the most memorable and transformative sessions for me was the neuroscience-focused module. It opened my eyes to the psychology behind attendee behavior – how we process visual stimuli, why certain design elements trigger memory retention, and how booth environments can subconsciously influence engagement.
As someone who’s always been passionate about nonverbal communication, this session connected many dots for me. I learned how elements like posture, eye contact, spatial awareness, and even silence play critical roles in building trust and connection on the trade show floor. This understanding has helped me approach my clients and booth visitors with more intention and sensitivity – ensuring that our presence speaks clearly even before words are exchanged.
What I appreciated most about the program was the spirit of collaboration and the genuine passion that filled every session. It reminded me that learning isn’t about what you already know – it’s about curiosity, openness, and the courage to grow. It also confirmed that soft skills, like empathy and awareness, are just as essential as logistical expertise in this industry.
Today, I feel deeply honored to be part of the global CEM family – not only as an international professional but as someone who continues to evolve with every connection and every lesson. I’m especially grateful to IAEE for creating an educational environment that not only strengthens our professional toolkit but also nurtures our human side.
Thank you, IAEE, for lighting the path forward and making this milestone truly unforgettable.
